Toccoa Falls College

Digital Marketing Campaigns for Growing Traditional Programs

232 Enrollment leads generated

9,544 new website traffic visitors generated

15% Increase in enrollments

BACKGROUND

Toccoa Falls College is an accredited, independent, coeducational four-year liberal arts institution chartered by the State of South Carolina.

Toccoa Falls College is a Christian non-denominational institution. Its programs lead to the Bachelor of Arts, Bachelor of Fine Arts, Bachelor of Science, Bachelor of Social Work, Associate of Arts, Associate of Science, and Master of Business Administration degree.  By providing degree programs throughout South Carolina and by way of the Internet, Taccoa Falls offers opportunities for personal and professional growth to individuals who may find access to higher education difficult.

Toccoa Falls College

BUSINESS CHALLENGE:

Adapting to the marketplace of web-based education, Toccoa University was in need of a strategic implementation of identifying and enrolling new students in all Programs.

Challenges & Objectives

Grow Traditional Undergrad Admissions

Attract New Traditional Students Locally

Optimize Advertising Platforms for Elevate Brand Awareness & Course Offerings

Develop Strategies to Continue to Produce New Students Year-After-Year

THE SOLUTION:

After an extensive research and discovery process, Greenstone Media outlined a digital marketing strategy customized specifically to meet Toccoa University's admissions goals.

1

Google Search and Google Display Ads for Driving Leads

Display Ad 3
Display Ad 2
Display Ad 1
  • Toccoa Falls University required a strategic plan to utilize Google Search and Google Display ads effectively and drive more leads to their website.

 

  • By integrating target keywords and speaking the language of their target audience, Greenstone constructed Search and Display ad content to attract quality leads generation.

 

  • In order to achieve a greater ROI, it was crucial to consider not only the demographics of Shorter's target audience, such as their location, age, occupation, and interests, but also to focus on targeting within a 150-mile radius of universities.

2

Facebook Ads for Driving Leads

Facebook Ad 1

Toccoa Falls College

Invest In Adventure at TFC, Where Character Is Developed With Intellect.

Group of students cheering in bleachers
Group of students cheering in bleachers

Invest In Adventure

Pursue your purpose while integrating faith & learning.

5 kids by waterfall
5 kids by waterfall

Pursue Your Purpose

Your future starts here. Develop Christian leadership skills to impact the world.

Teacher in classroom
Teacher in classroom
3

Instagram Ads for Driving Leads

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Instagram Ad 1 (2)
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Instagram Ad 3 (1) (1)

RESULT:

  • Overall Results From Both Campaigns
    • Impressions: 866, 337
    • Traffic: 9,544 website visitors
    • Form Fills: 137
    • Calls: 95
    • Total Enrollment Leads: 232 in 2018 - 2019 and experienced a 15% increase in enrollment growth overall.

Ready to achieve the growth you deserve?