4 Reasons Why Your Company Needs a CRM System

Whether you’re a new business or a well-established one, it’s critical that you’re always looking out for ways to stay relevant and improve the way your organization operates. Keeping on top of current technology is a key part of this. One of the best ways to show your customers you care while also taking advantage of what technology can do for your team is using a dependable CRM (or customer relationship management) service. A good CRM system will store and manage your customer and prospective customer information in a way that’s easy to organize and access. What else can it do for you? Let us tell you.

1. Keep Track of Your Sales Team

It’s normal to not always be in touch with your sales team, but a little extra communication can go a long way. When you and your team are both using a CRM system, your sales team will be able to add new leads and update old ones in real-time. You’ll be able to see what they’re doing, what progress they’re making, and come up with concrete plans on how to help them meet future goals.

Getting a better understanding of what your sales team is up to is also a great way to discover where you need to allocate resources. What’s working? What isn’t? You might find that your entire sales method can be restructured for the better with just a few small changes. The information you gain through CRM can help you improve not just your sales, but your organization as a whole.

2. Streamline Your Reporting Process

Manually entering and updating information is a time-wasting process. It’s often a long-established paper-based system that hasn’t been worked over recently and takes more time than it’s worth. Worse, it’s easy to make small mistakes in manual reporting that can go undetected until that mistake has had a ripple effect on the rest of your work that’s suddenly much harder to control for. These small mistakes can result in lost or angry customers. Using a CRM system will save your entire team plenty of time and headaches by making that reporting process easier and more precise.

Manual reporting might seem like a small-time investment now, but it adds up quickly. You’ll be able to reclaim hours of valuable time with a dependable CRM system that can be redirected towards what you and your team are passionate about, rather than paperwork. Your team will also appreciate this streamlined new system—it means less red tape and form-filling for everyone!

3. Improve Your Customer Service

Few things are more important than good customer service. Customer service, more often than not, is what attracts new customers and keeps repeat customers coming back. Unless your customer service is already flawless (congratulations!), you can benefit from improved customer service—and a CRM system can help you get there in a way that involves less manpower, but doesn’t sacrifice quality.

A CRM system will help you organize what you know about your customers so you can easily access it and use it to give your customers the personalized experiences they are looking for. You’ll also be able to more effectively manage your cash flow and anticipate customer needs based on the information you’ve already gathered about them. When you can offer your customers such a highly personalized experience, they’ll quickly come to appreciate the high-quality service you offer.

4. You Can Start Growing Naturally

Every business wants to grow, but figuring out the best way to do that can be a challenge, especially if your current system is struggling to adequately manage the number of customers you already have. Using a CRM system is a great way to start growing naturally in a way that’s sustainable for your team and your business. You won’t have to worry about adjusting your system to fit your growth when your system grows along with you!

Growing a business involves lots of technical elements in terms of managing a growing number of customers, and a good CRM system can adapt to any size of business you might have now, or will have in the near future. Rather than struggling to keep track of an influx of new customers and potentially risking providing them with customer service that’s less than your best, consider using a CRM system to collect and organize all the information you need about your customers. This system will provide all the information you and your team need to satisfy any number of customers, and it’ll only be a few clicks away.

At Greenstone Media, we are strong advocates of using a dependable CRM system, specifically speaking Hubspot! We are a HubSpot certified partner that specializes in helping companies make the most with their HubSpot account. We also offer Hubspot training and support services so that CRM doesn’t have to seem so overwhelming. We’re here to help YOU grow your business!