Why Newsletters Don’t Work (and 5 Alternatives That Do!)

A stack of newspapers on a brown table.

As a business owner, you’ve probably asked yourself, “Do people still subscribe to newsletters?” Unfortunately, the answer is no, at least for the most part. A recent LinkedIn article said that the average person gets over 190 emails in their inbox per day. With that number of emails cluttering up their inbox, your customers are…

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How to Create an Effective Sales Funnel

The sales funnel is the transformational tool that turns your website’s visitors into customers. It’s one of the most crucial elements in an effective marketing strategy, and today we’re going to cover how to make a sales funnel, and why it works. What is a Sales Funnel? The sales funnel is what captures leads when…

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Setting the Stakes: Why Your Customer Needs to Know What’s at Risk

In the realm of effective storytelling one crucial element stands out: setting the stakes. Just like in Star Wars, where the fate of the galaxy hangs in the balance, your customers need to understand what they could gain by choosing to do business with you and what they could lose by not choosing to do…

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The GAP Between Applying and Enrolling…

A picture of a step from a subway, labeled with the words, “The Gap” in yellow.

What makes a successful higher education marketing strategy? As any instructor will tell you, you can only teach the students who show up. But getting students to walk through the doors is a harder task than simply getting a student’s email. The Challenge Too often, the number of applications your school receives is far higher…

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Do You Have a New Enrollment Strategy for the New Year?

A close-up of a graphic design with the words info and strategy

Everyone wants a new start in the New Year: you, your prospective students, and even your enrollment marketing strategy. It’s the perfect time to start fresh and reach for even greater success. The first step for a successful New Year’s new start is looking backward. Take the time to reflect on last year’s enrollment marketing…

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BEM Custom Builders’ Website Re-Design and Development

BEM Custom Builders Website Re-Design and Development BACKGROUND: At Greenstone Media, we take pride in helping businesses like yours shine online. Recently, we had the pleasure of working with BEM Custom Builders, a company committed to crafting luxury homes with state-of-the-art features. They approached us with a vision to elevate their online presence and showcase…

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7 PPC Tips for Higher Education Enrollment Marketing

Pay-per-click advertising isn’t cheap, but it can be a powerful tool for conversion. Getting your higher education institution in front of the students who need your programs is a critical step to increasing your enrollments, and PPC helps you get their attention. Here are 7 PPC tips for enrollment marketing that allow you to reach…

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How Storytelling Can Help Your Brand Flourish

The words ‘Stories matter’ written on a black and red typewriter.

In the ever-evolving landscape of marketing, one thing remains constant: the incredible influence of storytelling. Today, we’re going to shed light on how harnessing the art of storytelling and taking advantage of the benefits of StoryBrand (more on that in a moment) can not only elevate your marketing strategy, but also potentially double your Return…

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