7 PPC Tips for Higher Education Enrollment Marketing

Pay-per-click advertising isn’t cheap, but it can be a powerful tool for conversion. Getting your higher education institution in front of the students who need your programs is a critical step to increasing your enrollments, and PPC helps you get their attention. Here are 7 PPC tips for enrollment marketing that allow you to reach…

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How Storytelling Can Help Your Brand Flourish

The words ‘Stories matter’ written on a black and red typewriter.

In the ever-evolving landscape of marketing, one thing remains constant: the incredible influence of storytelling. Today, we’re going to shed light on how harnessing the art of storytelling and taking advantage of the benefits of StoryBrand (more on that in a moment) can not only elevate your marketing strategy, but also potentially double your Return…

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Case Study: How Baron Weather’s Website Redesign Improved Accessibility

White clouds being blown away to reveal clear blue sky

Can a website redesign affect your business’s success? When your website becomes a barrier to entry instead of a help to your customer, the answer is yes. A good website redesign can transform your website from a confusing cluster of links into a clean, eye-catching lead generator that brings in new customers. Here’s how Baron…

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Unlocking Success: Enrollment Marketing Solutions for Higher Education

A group of three students walking up stairs to enter their college campus

As a higher education marketing agency, Greenstone Media is here to help your institution reach students. Here’s how enrollment marketing can unlock success for you and your students in the Spring semester. Greenstone Media’s Enrollment Marketing Blueprint Greenstone Media offers an enrollment marketing framework for all of its higher education partners. There are three major…

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Elevate Your Marketing Strategy: Choosing the Right StoryBrand Agency

The words “What’s Your Story?” written on a chalkboard

If you are looking for a way to take your marketing strategy to the next level, you’ve heard of StoryBrand. StoryBrand is the brand marketing tool behind successful companies like Google, Pepsi, and Mastercard, and it can lead to transformed customer engagement and success. But once you’ve decided to implement the StoryBrand framework, how do…

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3 Lead Generator Ideas and 3 Ways to Use Them!

A person checking off boxes on a checklist

The hardest part about reaching more customers is getting their attention in the first place. Lead generators are the first step in expanding your customer base because they provide a low-barrier way for you to get their contact information. By keeping lead generators easy and approachable for customers to act on, you can collect contact…

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Mastering Enrollment Growth: The Power of an Enrollment Marketing Agency

A newly-enrolled student holds her books in front of a school building

Enrollment marketing services play a key role in turning prospective students into future students. Unfortunately, it’s not always easy to identify successful enrollment strategies. That’s where a successful enrollment marketing agency like Greenstone Media can help. Today we’ll break down exactly what enrollment marketing is, and how an enrollment marketing agency can transform your prospective…

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