Posts by GreenstoneMedia
How to Create Stellar Emails: Using the Proven StoryBrand Framework to Increase Engagement and Drive Results
Transform Your Ineffective Emails Into Engaging Customer Narratives Local businesses, international corporations, and even higher education institutions seeking to maximize their marketing efforts and shorten sales (or enrollment) cycles continue to place more focus on email marketing as a driving factor. But, did you know that nearly 50% of emails are marked as spam by…
Read MoreLet’s Audit a Program Page: Essential Tips & Tricks for Optimization
One of the best ways for higher education institutions to secure enrollments is through the internet. With seamless communication over any distance, it’s easier than ever to set up a website that tells people about who you are as an institution, what you stand for, and what you have to offer to those who enroll. …
Read MoreHow the StoryBrand Framework Helps Colleges Create Effective Marketing Assets & Increase Enrollments
As we’re approaching the end of this semester, it’s time for higher education institutions to start gearing up for the next semester. Naturally, this means securing more enrollments and getting as many students signed up for classes as possible. The problem? Doing so seems to become more difficult with each passing year. The higher education…
Read MoreThe AIDA Framework in Marketing- How to Capture an Audience & Get Them to Enroll
An institute of higher education is nothing without its students, but how do you get students to enroll? In a world of near-infinite opportunities and distractions, how do you get someone to not just notice your programs, but commit to studying there? The best way to go about it is to know your audience and…
Read MoreHow to Create a Higher Education Value Proposition
Learn how to create a value proposition that attracts learners and enhances lead generation in higher education with these strategic steps and tips
Read MoreBoost Enrollment with Behavioral Science Tips
Explore strategies to remove barriers, enhance the enrollment journey, and create a website funnel that converts interest into action.
Read More5 Core Things You Need for a Predictable Sales System
Let’s dive right in… These 5 Elements Will Get You More Results First things first: You need clear and specific goals, budgets required, and metrics for KPI tracking. Determine which products or services you’re looking to increase sales for, define growth goal numbers for each one, the number of leads needed to meet those goals,…
Read MoreUse It or Lose It: Budget Tips for Higher Education Enrollment Marketing
“Use it or lose it” is great advice for much more than learning a new skill. It also applies to higher education enrollment marketing strategies. In terms of budgeting, many educational institutions work on the “use it or lose it” basis. If funding is not used at the end of the school year, it does…
Read MoreWhy Newsletters Don’t Work (and 5 Alternatives That Do!)
As a business owner, you’ve probably asked yourself, “Do people still subscribe to newsletters?” Unfortunately, the answer is no, at least for the most part. A recent LinkedIn article said that the average person gets over 190 emails in their inbox per day. With that number of emails cluttering up their inbox, your customers are…
Read MoreHow to Create an Effective Sales Funnel
The sales funnel is the transformational tool that turns your website’s visitors into customers. It’s one of the most crucial elements in an effective marketing strategy, and today we’re going to cover how to make a sales funnel, and why it works. What is a Sales Funnel? The sales funnel is what captures leads when…
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