Posts by GreenstoneMedia
5 Signs Your Marketing is Targeting the Wrong Audience
5 Signs Your Marketing is Targeting the Wrong Audience Did you know that most brands fall into the same trap with their marketing? Yep, and it can affect their website, blogs, emails, social posts, and even paid advertising. The trap: making themselves the hero of their marketing story. Many businesses inadvertently focus their messaging solely…
Read MoreWhy RFPs Are Hurting Your Enrollment Marketing Strategy
When you’re trying to grow enrollment, whether for a specific program or for the institution as a whole, the last thing you need is to get stuck in a process that slows you down and sets you up for disappointment. In the education space, the process of finding, gaining approval, and hiring a new vendor…
Read MoreWhy You’re Losing Prospective Students (and How to Win Them Back!)
Your college or university’s website might get thousands of visits every month, but how many of those visits turn into real conversations with your admissions team? For most schools, the number is surprisingly low. And here’s the thing: increasing your traffic alone won’t grow your enrollment. If you’re not following up with visitors, you’re letting…
Read MoreBald Rock POA
Bald Rock Property Owners Association A Modern Website for an Optimized User Experience BACKGROUND: Bald Rock POA is a vibrant, close-knit community that combines natural beauty with a strong sense of connection. With equestrian facilities, scenic trails, and proximity to Panthertown National Forest, residents enjoy outdoor living, abundant wildlife, and shared amenities, supported by events…
Read MoreMetiri Risk
Metiri Risk A Website, Sales Funnel, and Sales Assets for Startup SaaS BACKGROUND: Metiri automates the cybersecurity insurance application process by pulling real-time data directly from clients’ third-party and cloud platforms. Instead of relying on guesswork, it delivers accurate, ready-to-use responses to technical questions, making the process faster, simpler, and more reliable for insurance companies.…
Read MoreRediRoot
RediRoot Website Rebuild and Ecommerce Upgrade BACKGROUND: RediRoot is a line of innovative growing containers by NurserySource, designed to support plants from propagation to finished product. Using air root pruning and 360˚ aeration technologies, these heavy-duty containers are designed promote strong, fibrous root systems that thrive after transplant. The result is healthier, more vigorous plants…
Read MoreWays Business Leaders Can Use LinkedIn to Fill Their Sales Pipeline
LinkedIn is one of the most powerful business development tools available today. For business leaders looking to attract high-quality leads, build trust, and grow their brand’s visibility, LinkedIn offers a strategic way to fill your sales pipeline without resorting to hard-sell tactics. At Greenstone Media, we help businesses craft marketing strategies that are both human-centered…
Read MoreLake Toxaway Community Association
Lake Toxaway Community Association A Complete Website Redesign BACKGROUND: The Lake Toxaway Community Association (LTCA) is a nonprofit owner’s association serving over 1,200 residential lots in Lake Toxaway Estates, North Carolina. LTCA maintains the lake, private roadways, and amenities for all members residing in the beautiful mountain community. BUSINESS CHALLENGE: With a mix of older…
Read More3-Step Automated Funnel for Colleges
Imagine this: 1,000 prospective students visit your college’s website this week… but only 20 ever reach out. The rest click away, and your admissions team never gets the chance to connect with them. Unfortunately, this isn’t unusual. The average college website converts just 2 – 3% of visitors into inquiries, leaving most potential students slipping…
Read MoreFrom Clicks to Campus: How to Turn Your College Website Into a Lead-Generating Machine
Did you know that while most higher education websites are filled with valuable information, many fail to convert traffic into student inquiries? The average college website converts anywhere from 2% to only 4% of visitors into inquiries, meaning thousands of potential students leave without ever taking the next step. This statistic highlights a critical issue…
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