4 Must-Have Elements of Any Website Design

In order to grow your business and help it thrive, your website needs to be in its best possible form. It’s not as simple as throwing together a few components and calling it good – you’ve got to make sure that your online presence is worthwhile and meaningful to potential customers and returning customers alike. …

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Tips for Effective Construction Websites

As the owner of a construction business, you know how to work with your hands and how to lead your team when it comes to crafting something from the ground up. But, here at Greenstone Media, we find that a lot of construction companies aren’t fulfilling their business potential – but why is that? Here’s…

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Focus On the Holidays (And Let Marketing Automation Do the Rest!)

Marketing Automation

While some people take their hustle up a notch to do “all the things” on top of Christmas shopping, family dinners, and travel plans, others put everything in “let’s circle back after the holidays” mode. While you do need time to enjoy this season, you also shouldn’t have to put everything on hold completely until…

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The Story That Students Buy

At Greenstone Media, we understand what colleges want – more students enrolled in their institution. So much money goes into all sorts of marketing, but in many cases, that marketing doesn’t achieve the desired results.  It’s no secret that marketing works. We see evidence of that every day. So, what’s going on with your marketing…

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Why Email Marketing Works for B2B Companies

Have you ever considered using email marketing to boost your business, but given up on the idea because you think it won’t work, or you think it isn’t worth it? The numbers tell us email marketing does indeed work. So, if you’re not using email to communicate with current and potential customers, you’re missing out.…

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Agile vs. Waterfall: Which is Best for Your Project?

Most developers and project managers have heard the terms “Waterfall” and “Agile” and many are quite familiar with these development methodologies. Though they are both popular planning methods, the features of each make them suitable for different project types.  Read on to learn more about the Agile and Waterfall development methods to determine which of…

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How to Determine If Paid Social Media Ads Are Right for Your Business

Considering nearly 4 billion people use social media, businesses have the potential to reach more people now than ever before through paid social media advertising.   Unlike organic posts and marketing efforts that require navigating platform algorithms to show up in your audience’s newsfeeds, paid social media ads better guarantee your audience will see your…

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