How to Determine If Paid Social Media Ads Are Right for Your Business

Considering nearly 4 billion people use social media, businesses have the potential to reach more people now than ever before through paid social media advertising.   Unlike organic posts and marketing efforts that require navigating platform algorithms to show up in your audience’s newsfeeds, paid social media ads better guarantee your audience will see your…

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Are You Making These Mistakes with Your Website Call-to-Action Buttons?

Your call-to-action buttons are one of the most crucial parts of your business website. After all, they allow interested customers to go through with a purchase after you’ve helped them understand the benefits of your product or service. As described in Marketing Made Simple, whereas brick-and-mortar businesses have a checkout line with a cashier, you…

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5 Types of Photography Every Business Needs

Great photography can boost your business greatly. Professional photography helps by giving consumers visual insight into your business, the people behind it, and what you do. Words can tell your company’s story effectively, but pictures truly tell a thousand words.    Every business needs to incorporate photography in some way if they want to succeed.…

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Does the Header of Your Website Answer These 3 Critical Questions?

The header of your website is the first thing customers see when they come across your brand online. If your website header doesn’t quickly and clearly explain how you can help, potential customers will click away in search of another business that offers a solution to their problem. They aren’t going to take the time…

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StoryBrand: The Ultimate Guide to StoryBrand and StoryBrand Agencies

storybrand agency

StoryBrand is a unique brand marketing tool that helps organizations tell their story in a more powerful, emotional way. It was created by the storytellers behind some of the world’s most successful brands, and it has been used by companies like Google, Pepsi, Unilever, and Mastercard. In this blog post, we’ll explain what StoryBrand is,…

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How A Clear Brand Message Will Improve Your Social Media

When customers are on the lookout to purchase a new product or service, they will probably think back to the posts and ads they’ve seen on social media. A long list of brands will pop up in their mind, and they’ll have to make a decision between them. How do you make sure customers not…

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How to Know When It’s Time to Update Your Company Logo

Your company’s logo is the first thing most customers remember when they think of your business. A clear, appealing company logo will not only attract customers, but also make your brand stand out among the rest because customers will understand exactly what you do at a glance. If your logo doesn’t reflect your company and…

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5 Tips for Higher Social Media Engagement

Social Media Engagement

There’s no easier way to reach a massive audience than social media. With billions of users and potential customers around the world, it’s almost irresponsible not to have your brand present on social media. But just having an Instagram account isn’t enough—you need an engaging social media presence that will stand out among your competitors…

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Why Your Business Needs A Website That Works

website that works

There are very few businesses out there that don’t have a website, and for good reason. But there’s no point in having that website if it doesn’t do its job! Your business needs a website, but not just anything—a website that works for you. Whether you’re a new business, one of the holdouts that do…

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4 Reasons Why Your Company Needs a CRM System

Whether you’re a new business or a well-established one, it’s critical that you’re always looking out for ways to stay relevant and improve the way your organization operates. Keeping on top of current technology is a key part of this. One of the best ways to show your customers you care while also taking advantage…

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