Why Email Marketing Works for B2B Companies

Have you ever considered using email marketing to boost your business, but given up on the idea because you think it won’t work, or you think it isn’t worth it? The numbers tell us email marketing does indeed work. So, if you’re not using email to communicate with current and potential customers, you’re missing out.…

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Agile vs. Waterfall: Which is Best for Your Project?

Most developers and project managers have heard the terms “Waterfall” and “Agile” and many are quite familiar with these development methodologies. Though they are both popular planning methods, the features of each make them suitable for different project types.  Read on to learn more about the Agile and Waterfall development methods to determine which of…

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How to Determine If Paid Social Media Ads Are Right for Your Business

Considering nearly 4 billion people use social media, businesses have the potential to reach more people now than ever before through paid social media advertising.   Unlike organic posts and marketing efforts that require navigating platform algorithms to show up in your audience’s newsfeeds, paid social media ads better guarantee your audience will see your…

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Are You Making These Mistakes with Your Website Call-to-Action Buttons?

Your call-to-action buttons are one of the most crucial parts of your business website. After all, they allow interested customers to go through with a purchase after you’ve helped them understand the benefits of your product or service. As described in Marketing Made Simple, whereas brick-and-mortar businesses have a checkout line with a cashier, you…

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5 Types of Photography Every Business Needs

Great photography can boost your business greatly. Professional photography helps by giving consumers visual insight into your business, the people behind it, and what you do. Words can tell your company’s story effectively, but pictures truly tell a thousand words.    Every business needs to incorporate photography in some way if they want to succeed.…

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Does the Header of Your Website Answer These 3 Critical Questions?

The header of your website is the first thing customers see when they come across your brand online. If your website header doesn’t quickly and clearly explain how you can help, potential customers will click away in search of another business that offers a solution to their problem. They aren’t going to take the time…

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StoryBrand: The Ultimate Guide to StoryBrand and StoryBrand Agencies

storybrand agency

StoryBrand is a unique brand marketing tool that helps organizations tell their story in a more powerful, emotional way. It was created by the storytellers behind some of the world’s most successful brands, and it has been used by companies like Google, Pepsi, Unilever, and Mastercard. In this blog post, we’ll explain what StoryBrand is,…

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How A Clear Brand Message Will Improve Your Social Media

When customers are on the lookout to purchase a new product or service, they will probably think back to the posts and ads they’ve seen on social media. A long list of brands will pop up in their mind, and they’ll have to make a decision between them. How do you make sure customers not…

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How to Know When It’s Time to Update Your Company Logo

Your company’s logo is the first thing most customers remember when they think of your business. A clear, appealing company logo will not only attract customers, but also make your brand stand out among the rest because customers will understand exactly what you do at a glance. If your logo doesn’t reflect your company and…

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5 Tips for Higher Social Media Engagement

Social Media Engagement

There’s no easier way to reach a massive audience than social media. With billions of users and potential customers around the world, it’s almost irresponsible not to have your brand present on social media. But just having an Instagram account isn’t enough—you need an engaging social media presence that will stand out among your competitors…

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