Posts by GreenstoneMedia
5 Core Things You Need for a Predictable Sales System
Let’s dive right in… These 5 Elements Will Get You More Results First things first: You need clear and specific goals, budgets required, and metrics for KPI tracking. Determine which products or services you’re looking to increase sales for, define growth goal numbers for each one, the number of leads needed to meet those goals,…
Read MoreUse It or Lose It: Budget Tips for Higher Education Enrollment Marketing
“Use it or lose it” is great advice for much more than learning a new skill. It also applies to higher education enrollment marketing strategies. In terms of budgeting, many educational institutions work on the “use it or lose it” basis. If funding is not used at the end of the school year, it does…
Read MoreWhy Newsletters Don’t Work (and 5 Alternatives That Do!)
As a business owner, you’ve probably asked yourself, “Do people still subscribe to newsletters?” Unfortunately, the answer is no, at least for the most part. A recent LinkedIn article said that the average person gets over 190 emails in their inbox per day. With that number of emails cluttering up their inbox, your customers are…
Read MoreHow to Create an Effective Sales Funnel
The sales funnel is the transformational tool that turns your website’s visitors into customers. It’s one of the most crucial elements in an effective marketing strategy, and today we’re going to cover how to make a sales funnel, and why it works. What is a Sales Funnel? The sales funnel is what captures leads when…
Read MoreSetting the Stakes: Why Your Customer Needs to Know What’s at Risk
In the realm of effective storytelling one crucial element stands out: setting the stakes. Just like in Star Wars, where the fate of the galaxy hangs in the balance, your customers need to understand what they could gain by choosing to do business with you and what they could lose by not choosing to do…
Read MoreThe GAP Between Applying and Enrolling…
What makes a successful higher education marketing strategy? As any instructor will tell you, you can only teach the students who show up. But getting students to walk through the doors is a harder task than simply getting a student’s email. The Challenge Too often, the number of applications your school receives is far higher…
Read MoreDo You Have a New Enrollment Strategy for the New Year?
Everyone wants a new start in the New Year: you, your prospective students, and even your enrollment marketing strategy. It’s the perfect time to start fresh and reach for even greater success. The first step for a successful New Year’s new start is looking backward. Take the time to reflect on last year’s enrollment marketing…
Read MoreBEM Custom Builders’ Website Re-Design and Development
BEM Custom Builders Website Re-Design and Development BACKGROUND: At Greenstone Media, we take pride in helping businesses like yours shine online. Recently, we had the pleasure of working with BEM Custom Builders, a company committed to crafting luxury homes with state-of-the-art features. They approached us with a vision to elevate their online presence and showcase…
Read More7 PPC Tips for Higher Education Enrollment Marketing
Pay-per-click advertising isn’t cheap, but it can be a powerful tool for conversion. Getting your higher education institution in front of the students who need your programs is a critical step to increasing your enrollments, and PPC helps you get their attention. Here are 7 PPC tips for enrollment marketing that allow you to reach…
Read MoreHow Storytelling Can Help Your Brand Flourish
In the ever-evolving landscape of marketing, one thing remains constant: the incredible influence of storytelling. Today, we’re going to shed light on how harnessing the art of storytelling and taking advantage of the benefits of StoryBrand (more on that in a moment) can not only elevate your marketing strategy, but also potentially double your Return…
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