Posts by GreenstoneMedia
Masters in Customer Experience Management
Michigan State University Master’s in Customer Experience Management eBook to Improve Engagement and Capture Leads Paid Ads and Landing Pages Optimized to Convert Leads Automated Emails to Improve Lead-to-Application Rate BACKGROUND North America’s first master’s degree in Customer Experience Management (CXM) The Master of Science in Customer Experience Management (MS-CXM) at MSU is the first…
Read MoreMichigan State University
Michigan State University Master’s in Marketing Research Paid Ads Strategy for Increased Visibility A Landing Page and Lead Generator to Capture Leads Enrollment Email Sequence to Improve Lead-to-Application Rate BACKGROUND Michigan State University The MSU Broad College of Business is dedicated to advancing global business research while providing students with real-world learning experiences. Its award-winning…
Read MoreHow to Create Stellar Emails: Using the Proven StoryBrand Framework to Increase Engagement and Drive Results
Transform Your Ineffective Emails Into Engaging Customer Narratives Local businesses, international corporations, and even higher education institutions seeking to maximize their marketing efforts and shorten sales (or enrollment) cycles continue to place more focus on email marketing as a driving factor. But, did you know that nearly 50% of emails are marked as spam by…
Read MoreLet’s Audit a Program Page: Essential Tips & Tricks for Optimization
One of the best ways for higher education institutions to secure enrollments is through the internet. With seamless communication over any distance, it’s easier than ever to set up a website that tells people about who you are as an institution, what you stand for, and what you have to offer to those who enroll. …
Read MoreHow the StoryBrand Framework Helps Colleges Create Effective Marketing Assets & Increase Enrollments
As we’re approaching the end of this semester, it’s time for higher education institutions to start gearing up for the next semester. Naturally, this means securing more enrollments and getting as many students signed up for classes as possible. The problem? Doing so seems to become more difficult with each passing year. The higher education…
Read MoreThe AIDA Framework in Marketing- How to Capture an Audience & Get Them to Enroll
An institute of higher education is nothing without its students, but how do you get students to enroll? In a world of near-infinite opportunities and distractions, how do you get someone to not just notice your programs, but commit to studying there? The best way to go about it is to know your audience and…
Read MoreHow to Create a Higher Education Value Proposition
Learn how to create a value proposition that attracts learners and enhances lead generation in higher education with these strategic steps and tips
Read MoreBoost Enrollment with Behavioral Science Tips
Explore strategies to remove barriers, enhance the enrollment journey, and create a website funnel that converts interest into action.
Read More5 Core Things You Need for a Predictable Sales System
Let’s dive right in… These 5 Elements Will Get You More Results First things first: You need clear and specific goals, budgets required, and metrics for KPI tracking. Determine which products or services you’re looking to increase sales for, define growth goal numbers for each one, the number of leads needed to meet those goals,…
Read MoreUse It or Lose It: Budget Tips for Higher Education Enrollment Marketing
“Use it or lose it” is great advice for much more than learning a new skill. It also applies to higher education enrollment marketing strategies. In terms of budgeting, many educational institutions work on the “use it or lose it” basis. If funding is not used at the end of the school year, it does…
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