Elevate Your Marketing Strategy: Choosing the Right StoryBrand Agency

The words “What’s Your Story?” written on a chalkboard

If you are looking for a way to take your marketing strategy to the next level, you’ve heard of StoryBrand. StoryBrand is the brand marketing tool behind successful companies like Google, Pepsi, and Mastercard, and it can lead to transformed customer engagement and success. But once you’ve decided to implement the StoryBrand framework, how do…

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3 Lead Generator Ideas and 3 Ways to Use Them!

A person checking off boxes on a checklist

The hardest part about reaching more customers is getting their attention in the first place. Lead generators are the first step in expanding your customer base because they provide a low-barrier way for you to get their contact information. By keeping lead generators easy and approachable for customers to act on, you can collect contact…

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Mastering Enrollment Growth: The Power of an Enrollment Marketing Agency

A newly-enrolled student holds her books in front of a school building

Enrollment marketing services play a key role in turning prospective students into future students. Unfortunately, it’s not always easy to identify successful enrollment strategies. That’s where a successful enrollment marketing agency like Greenstone Media can help. Today we’ll break down exactly what enrollment marketing is, and how an enrollment marketing agency can transform your prospective…

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The 3-Step Plan (and how to narrow it down if you have more than 3!)

Simplify and Convert: How a 3-Step Plan Will Boost Your Conversions Capturing your target audience’s attention and guiding them through a seamless customer journey is critically important. A clear, 3-step plan will increase your conversion rate by simplifying your process and removing confusion and hesitation from the equation. Whether you’re dealing with students, shoppers, or…

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The Importance of Enrollment Marketing Services: How They Drive Student Success and Institutional Growth

featured image for enrollment marketing services blog

In today’s highly competitive higher education landscape, universities and colleges are facing the challenge of attracting and enrolling the right students. This is where enrollment marketing services play a vital role. In this blog post, we will explore the importance of these services and how they contribute to both student success and institutional growth. Understanding…

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Building Brands that Shine: How a Branding Agency Can Propel Your Business Forward


In a crowded marketplace, establishing a strong and memorable brand is essential for the success of any business. A well-crafted brand not only differentiates you from competitors but also resonates with your target audience, builds trust, and drives customer loyalty. While developing a compelling brand may seem like a daunting task, partnering with a professional…

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Case Study: How Shorter University Got More Enrollments

  This case study covers the unique challenges that one university aspiring toward modernization faced, as well as the solutions Greenstone Media’s team presented and the results these new strategies achieved for our client. Here’s a summary of how they did it: Web-based education has become a competitive market, and to keep up with the…

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SEO or Google Ads? Or Both?

Should You Invest in SEO or Google Ads… or Both?   Whether you’re a business or educational institution you’ve probably tried (or at least considered) SEO and Google Ads as part of your marketing strategy. But which one is more suitable for the growth you’re looking for? Let’s take a look at a few of…

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