Why Your Business Needs A Website That Works

website that works

There are very few businesses out there that don’t have a website, and for good reason. But there’s no point in having that website if it doesn’t do its job! Your business needs a website, but not just anything—a website that works for you. Whether you’re a new business, one of the holdouts that do…

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4 Reasons Why Your Company Needs a CRM System

Whether you’re a new business or a well-established one, it’s critical that you’re always looking out for ways to stay relevant and improve the way your organization operates. Keeping on top of current technology is a key part of this. One of the best ways to show your customers you care while also taking advantage…

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7 Common Web Design Mistakes to Avoid

Few things can do more to set your website apart than having exceptional web design. Potential customers will naturally trust a website that is easy to use, up-to-date and looks professional. Unfortunately, the other side of the coin is that when your web design isn’t up to the standards of your competitors, your company can…

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How to Create an SEO Gameplan

If you’re involved in online marketing at all, you’ve heard of search engine optimization or SEO. It’s straightforward in theory; including certain words or phrases in your content that are frequently searched will make that content rank higher across various search engines. As a result, you’ll get more traffic. Even better, that traffic will be…

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How to Get Ahead of Your Competition with Blogging

When done right, blogging can elevate your brand and give you a distinct voice that rises above the crowd, no matter how good your competitors are. You can use blogs to present a message, but blogs are about more than that—a good blog will give you the opportunity to show viewers your values, your sense…

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Why Colleges Should Switch To HubSpot

A lot of higher ed institutions are wondering, “How can I better utilize my CRM (Customer Relationship Management) tool so leads are nurtured more effectively and enrollments increase?”. The answer? Switching to Hubspot. As a Hubspot Certified Partner, we understand that most higher ed institutions are confused by their CRM and don’t get to utilize…

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Your College Website is the Key to Increasing Enrollment

Nobody can sell your audience quite like your website. After all, it is speaking for you 24/7. Think about it this way—in the digital world, your website is who your students meet first. So whether or not your website can generate enrollments is the basis for whether or not you’ll achieve success online. In this…

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The 5-Part Email Campaign That Turns Leads Into Enrollments

If you’re like most higher ed institutions, you’re looking for an easy way to increase enrollment growth. In order to do that as efficiently as possible, you’ll have to find an automated way to nurture your leads from visitor to student. How do you do that? We’re glad you asked. You create a lead-generating PDF…

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The Booklist We Recommend for Smarter & Simpler Marketing

If you’re interested in the world of business, you already know that marketing and business are complex topics that are constantly evolving. It is important to find resources and tools that help you to improve day by day across the board. There’s always more to learn about marketing and business, and books are a great…

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Canteen Marketing & SEO

Canteen Marketing, Google Ads & SEO Increased revenue for 2020 surpassed $5 million Over 187k new users on top landing pages 35% increase in new organic visitors 42k increase in sessions & 3% lower bounce rate BACKGROUND: Nationwide Retail & Food Service Canteen provides on-demand market, dining, vending, and coffee solutions to offices, healthcare organizations,…

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