If you’ve read our blog, What is a Sales Funnel?, you’ve already learned that a sales funnel is a simple way to use your website to capture leads and turn them into customers. Surprisingly, many companies still haven’t taken advantage of implementing a lead generating system like this on their website. 

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Everyone knows that storytelling is a vital part of effective marketing, but most companies don’t know how to tell a story that actually sells. In 2020, there was $430 million spent on Super Bowl ads (that’s 77 commercials at $5.6 million a pop). Can you remember more than one or two of them?

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At every successful company, there’s a sales team that does an incredible job of turning leads into customers. They say all the right words, make all the right promises, and help their prospects overcome the obstacles that stand in the way of doing business together. 

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If you haven’t seen an episode of “Stranger Things” by now, you may be the only human in this dimension that hasn’t. Over 40 million global households watched “Stranger Things” on its season 3 debut weekend, July 4th of this year. Over 824,000 US viewers had finished all eight episodes by the end of the…

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A lot of companies want to grow their business but don’t have the website they need to turn visitors into customers. Here’s a disclaimer. If your website doesn’t work, your business won’t ever see a positive ROI from digital marketing. We’ve seen this to be true time and time again. You can spend all the…

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We haven’t met a company yet that doesn’t want to capture more leads and turn them into customers. The problem is, most all of these companies don’t have a sales funnel that attracts qualified leads and successfully nurtures them toward conversion. Without a sales funnel, businesses become frustrated from a lack of sales opportunities and…

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If you’ve read our recent blog, What is the Storybrand Brandscript?, you know that a Brandscript helps companies organize the story they’re telling so their customers listen. Most companies don’t talk about what they do in a way that generates interest from their target audience—resulting in money wasted on sales and marketing. StoryBrand created the…

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Let’s be real, there isn’t exactly plenty to go around right now. Most companies have been financially affected by COVID-19 and the shutdown that ensued. It’s caused many of us to look inwardly and ask, “How can we grow our business during this time without spending a ton of money?”.

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If you’ve read Donald Miller’s book, “Building a StoryBrand: Clarify Your Message So Customers Listen“, you know that your company should play the guide in your customer’s story, not the hero. To expound on this concept, StoryBrand—Donald Miller’s company, created an in-depth training program that teaches people what exactly it means to “play the guide”.

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