Posts by GreenstoneMedia
From Clicks to Campus: How to Turn Your College Website Into a Lead-Generating Machine
Did you know that while most higher education websites are filled with valuable information, many fail to convert traffic into student inquiries? The average college website converts anywhere from 2% to only 4% of visitors into inquiries, meaning thousands of potential students leave without ever taking the next step. This statistic highlights a critical issue…
Read MoreSIUE (Southern Illinois University Edwardsville)
Southern Illinois University Edwardsville Accelerating New Program Growth with Enrollment Marketing 184 qualified leads generated 100%+ enrollment increase Sustainable program growth BACKGROUND: SIUE’s Surveying and Geomatics (BS) program helps meet regional workforce needs by preparing students for in-demand careers in geospatial sciences. As the only program of its kind within 300 miles of St. Louis,…
Read MoreThe Art of Content Marketing: Turning Words into Leads
In a world where digital noise is at an all-time high, businesses are finding it increasingly challenging to stand out and capture the attention of potential customers. Content marketing has emerged as a powerful tool in this landscape, offering a way to engage audiences, build trust, and ultimately generate leads. However, not all content is…
Read MoreUnderstanding Attribution in Higher Ed: Where Are Your Applications Really Coming From?
In the competitive world of higher education, marketing teams are under more pressure than ever to prove ROI. But while impressions, clicks, and inquiries are easy to track, many colleges still struggle to answer the most important question: Where are your applications actually coming from? Attribution is the key to unlocking this answer. Done right,…
Read MoreHow to Fill Your Enrollment Funnel with Hyper-Targeted Social Ads
Did you know that between 60-70% of marketers report their biggest challenge is generating traffic and leads? In today’s digital landscape, having a robust enrollment funnel is vital for the growth and sustainability of your business, especially when it comes to conversions. Filling your enrollment funnel with hyper-targeted social ads not only increases visibility but…
Read MoreThe Sparks Group
The Sparks Group Attracting High-Value Clients with a Clear Brand Message and Optimized Digital Presence BACKGROUND: Executive Coaching and Leadership Development The Sparks Group is an executive coaching and leadership development firm dedicated to expanding leadership capacity, not just skills. Through coaching, facilitation, training, consulting, and speaking engagements, they equip individuals and organizations with the…
Read MoreDusty’s Painting Plus
Dusty’s Painting Plus Website Development to Reflect High Standards & Craftsmanship BACKGROUND: A trusted provider of painting and remodeling services in North Carolina, Dusty’s Painting Plus is known for its dedication to quality craftsmanship and customer satisfaction. They started as a small local business and have grown into a leading name in the local industry,…
Read MoreEngaged Leadership
Engaged Leadership A Clear Brand Message, Website Design, and an Effective Sales Funnel BACKGROUND: Engaged Leadership is a boutique coaching and training company that provides high-touch, executive-level coaching for leaders at all levels in top-tier, innovative companies. Their services include 1:1 Leadership and Executive Coaching programs, ranging from three to six months, with a 360-degree…
Read MoreJLM Risk Management
JLM Risk Management Branding, Brand Messaging, Website Design & Development BACKGROUND: JLM provides risk management and insurance solutions for businesses in the USA and the Caribbean. Their team of experienced specialists provides personalized services while leveraging world-class resources through partnerships with top international brokerages. JLM Risk Management ensures asset protection, financial security, and strategic risk…
Read MoreZoe Dental
Zöe Dental Website Design, Brand Messaging, Local SEO & Paid Ads BACKGROUND: Zöe Dental offers exceptional dental care in Asheville, NC, providing personalized treatment plans for optimal oral health. Their services include teeth whitening, restorations, crowns, dental implants, and periodontal care. With a focus on premium quality and patient comfort, Zöe Dental ensures positive dental…
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