Posts by GreenstoneMedia
3 Surprising Ways to Use a Mobile App at Your Company
Mobile apps are more than little square icons on your smartphone—they’re suddenly becoming a massive platform for growing your business. Why? A recent Google study shows that 39% of smartphone users are more likely to browse or shop on a mobile app simply because it’s easier or faster to make a purchase.
Read More5 Signs Your Company Should Invest In A Sales Funnel
If you’ve read our blog, What is a Sales Funnel?, you’ve already learned that a sales funnel is a simple way to use your website to capture leads and turn them into customers. Surprisingly, many companies still haven’t taken advantage of implementing a lead generating system like this on their website.
Read MoreHow to Tell A Story That Creates Customers
Everyone knows that storytelling is a vital part of effective marketing, but most companies don’t know how to tell a story that actually sells. In 2020, there was $430 million spent on Super Bowl ads (that’s 77 commercials at $5.6 million a pop). Can you remember more than one or two of them?
Read More3 Reasons Your Company Should Invest in Content Marketing
At every successful company, there’s a sales team that does an incredible job of turning leads into customers. They say all the right words, make all the right promises, and help their prospects overcome the obstacles that stand in the way of doing business together.
Read More5 Ways Stranger Things Teaches Us Marketing is More than Meets the Eye
If you haven’t seen an episode of “Stranger Things” by now, you may be the only human in this dimension that hasn’t. Over 40 million global households watched “Stranger Things” on its season 3 debut weekend, July 4th of this year. Over 824,000 US viewers had finished all eight episodes by the end of the…
Read MoreStoryBrand Website Examples: What’s in Every Website That Works
A lot of companies want to grow their business but don’t have the website they need to turn visitors into customers. Here’s a disclaimer. If your website doesn’t work, your business won’t ever see a positive ROI from digital marketing. We’ve seen this to be true time and time again. You can spend all the…
Read MoreWhat is a Sales Funnel?
We haven’t met a company yet that doesn’t want to capture more leads and turn them into customers. The problem is, most all of these companies don’t have a sales funnel that attracts qualified leads and successfully nurtures them toward conversion. Without a sales funnel, businesses become frustrated from a lack of sales opportunities and…
Read MoreA Winning StoryBrand Brandscript Example From The Cybersecurity Industry
If you’ve read our recent blog, What is the Storybrand Brandscript?, you know that a Brandscript helps companies organize the story they’re telling so their customers listen. Most companies don’t talk about what they do in a way that generates interest from their target audience—resulting in money wasted on sales and marketing. StoryBrand created the…
Read MoreHow Companies are Turning 2020 Into a Marketing Opportunity
Let’s be real, there isn’t exactly plenty to go around right now. Most companies have been financially affected by COVID-19 and the shutdown that ensued. It’s caused many of us to look inwardly and ask, “How can we grow our business during this time without spending a ton of money?”.
Read MoreWhat is a StoryBrand Guide? And How Do They Help Grow My Business?
If you’ve read Donald Miller’s book, “Building a StoryBrand: Clarify Your Message So Customers Listen“, you know that your company should play the guide in your customer’s story, not the hero. To expound on this concept, StoryBrand—Donald Miller’s company, created an in-depth training program that teaches people what exactly it means to “play the guide”.
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