Masters in Customer Experience Management

Michigan State University Master’s in Customer Experience Management eBook to Improve Engagement and Capture Leads Paid Ads and Landing Pages Optimized to Convert Leads Automated Emails to Improve Lead-to-Application Rate BACKGROUND North America’s first master’s degree in Customer Experience Management (CXM) The Master of Science in Customer Experience Management (MS-CXM) at MSU is the first…

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Michigan State University

Michigan State University Master’s in Marketing Research Paid Ads Strategy for Increased Visibility A Landing Page and Lead Generator to Capture Leads Enrollment Email Sequence to Improve Lead-to-Application Rate BACKGROUND Michigan State University The MSU Broad College of Business is dedicated to advancing global business research while providing students with real-world learning experiences. Its award-winning…

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How to Create Stellar Emails: Using the Proven StoryBrand Framework to Increase Engagement and Drive Results

Transform Your Ineffective Emails Into Engaging Customer Narratives Local businesses, international corporations, and even higher education institutions seeking to maximize their marketing efforts and shorten sales (or enrollment) cycles continue to place more focus on email marketing as a driving factor. But, did you know that nearly 50% of emails are marked as spam by…

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Let’s Audit a Program Page: Essential Tips & Tricks for Optimization

One of the best ways for higher education institutions to secure enrollments is through the internet. With seamless communication over any distance, it’s easier than ever to set up a website that tells people about who you are as an institution, what you stand for, and what you have to offer to those who enroll. …

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5 Core Things You Need for a Predictable Sales System

business associates looking at a computer

Let’s dive right in… These 5 Elements Will Get You More Results First things first: You need clear and specific goals, budgets required, and metrics for KPI tracking. Determine which products or services you’re looking to increase sales for, define growth goal numbers for each one, the number of leads needed to meet those goals,…

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