The 3-Step Plan (and how to narrow it down if you have more than 3!)

Simplify and Convert: How a 3-Step Plan Will Boost Your Conversions

Capturing your target audience’s attention and guiding them through a seamless customer journey is critically important. A clear, 3-step plan will increase your conversion rate by simplifying your process and removing confusion and hesitation from the equation. Whether you’re dealing with students, shoppers, or other companies, providing a clear and concise path for your audience to do business with you not only builds trust but also ensures they choose you over your competitors. 

In this blog post, we explore how this effective approach can help you win over your audience effortlessly.


Step 1: Identify Your Target Audience’s Problem

Before you can create an effective 3-step plan, you must first understand the challenges and pain points faced by your target audience. Take the time to listen to their needs, concerns, and objectives. Armed with this knowledge, you can craft a solution tailored to their specific requirements. By showing that you genuinely comprehend their problems, you build an instant connection and establish yourself as a reliable authority in the industry.


Step 2: Condense Your Process into Three Clear Steps

Condensing the process with which you onboard new customers (or students if you’re in the higher ed space) into just three clear steps may seem daunting. After all, most companies have a much more in-depth process than just 1-2-3! But think about the top 3 most important steps that they need to know about for working with you to get their problem solved.  

If you can structure your solution into a straightforward, actionable plan, they’ll see how easy it is to get their problem solved and be ready to move forward more quickly. Avoid technical jargon and industry-specific terms that may confuse your audience. Keep it simple and easily understandable, ensuring that each step is presented in a logical order. This way, your potential clients can visualize the ease with which they can achieve their desired outcomes.


Step 3: Smooth the Path and Build Trust

With your 3-step plan in place, you create a smooth path for your audience to follow. They no longer need to navigate through a maze of options and information, reducing the chances of hesitation or decision paralysis. Plus, by including an element of success in the third step (“Relax in your new custom vacation home” or “Get certified and get the promotion you’ve always wanted”) you’re giving them a visual of the transformation they can have and helping them to associate you as their partner to reach their goals. 

By eliminating complexities, you instill confidence in your audience that your solution is the right choice for them. This trust will make them more likely to proceed with you, rather than exploring other options or being lured away by your competitors.


Clarity and Simplicity Reign Supreme:

In a world oversaturated with ads, marketing messages, and too many choices clarity and simplicity reign supreme. The 3-step plan (thank you, StoryBrand) enables you to communicate your value proposition effectively and increase your conversion rate significantly. By understanding your target audience’s problems, offering a clear path forward, and building trust through simplicity, you can stand out from the crowd and secure more clients.

At Greenstone Media, we recognize the challenges faced by businesses and institutions in condensing their processes into 3 clear steps. That’s why we’re here to help! Our team of experts has assisted numerous companies and colleges in implementing the StoryBrand Framework, optimizing their customer journeys, and boosting conversions. For more information and valuable resources, browse our website, or reach out to our team here