The Marketing Assessment for Revenue Growth is your ultimate solution to maximize the impact of your marketing efforts. Are you ready to boost sales and achieve your revenue growth goals? This blueprint will help you get there!
If you’re struggling to identify which of your marketing strategies are working and how to improve the ones that aren’t, this comprehensive blueprint is for you. With a thorough audit of your current marketing activities and expert recommendations, this blueprint provides a clear roadmap to optimize your marketing, stop wasteful efforts, and increase your return on investment.
Stop Throwing Spaghetti At the Wall.
Our M.A.R.G. is a blueprint meticulously designed to meet your unique needs and address your goals. We will conduct a comprehensive analysis of your current messaging, website, content, Google Ads, social ads, SEO keywords, email campaigns, and CRM. By scrutinizing each of these areas, and doing competitor research, you’ll receive a customized M.A.R.G. that you can use to optimize your marketing efforts and reach your goals more quickly. With the right information and strategy, you can use your budget more effectively, eliminating waste and getting a better return on your investment.
So, what exactly is in our M.A.R.G? Read on to find out!
The Audits:
The Website Audit
Errors and slow-loading pages can hurt your search rankings in Google, hurt user experience, and cost you leads. The Website Audit portion of the EGBP provides an in-depth technical analysis of your website’s front and back end. You’ll gain insights into what can be fixed or optimized to improve the performance of your website. We look at opportunities to optimize the site for mobile and desktop, benchmark site speed, and scan the site for technical issues.
The Website Audit portion of the M.A.R.G also includes an analysis of your home page content. An effective website that generates leads and sales consists of 9 main elements, and, while not all of these elements are required, having them does help convert more visitors into leads, and leads into paying customers.
These 9 elements are:
- Menu structure
- A clear headline
- A visible and repeated Call-to-Action (CTA)
- A lead magnet
- The Values section
- The Stakes section
- Your differentiator (often called “Why Us?”)
- Testimonials
- The 3-step process (to working with you)
The SEO Audit
This provides you with an analysis of your top competitors and where you rank in comparison. We’ll work with you to create an initial list of keywords (search terms), refine that list, and then report on how well you rank in comparison to your top competitors. A thorough SEO competitor analysis provides you with insights into who is actually ranking above you in search engines. This allows you to determine what keywords and pages to focus on in order to rank more competitively. Knowing where you stand also helps you to determine what not to waste time and budget on as well, which can be just as important to ensure you’re getting the best results out of the time and effort you put in.
The Content Marketing Audit
Content is a powerful way to position your product or service as the solution to your target audience’s problem. It can establish authority, help you rank better in Google search results, and give you powerful resources for social media and email marketing. The main types of content we look for are:
- Blogs
- Nurture emails
- Sales emails
- Case studies
If you consistently create and publish new content that your target audience finds helpful, not only will you provide a better user experience for your potential leads, but you’ll also position your brand as the authoritative voice in your space. Fresh, consistent content signals to Google that your website is relevant, which helps Google rank your site above your competitor’s site. If you can figure out what your audience wants to see, and the frequency in which they want to see it your content can become extremely valuable. You can use this content to keep your brand and/or products and services top of mind for those taking longer to consider and encourage anyone who is still on the fence to make their decision sooner.
The Social Media Audit
Social media is a great way to reach out to current and potential customers, build a community, and create fans that rave about your brand. It is important that you have an active presence on at least the top platforms.
Things we look for:
- Is your posting frequent and consistent?
- Are the main elements of your profile completed?
- Is your branding clear and consistent across all content?
- Do your posts include a balance of helpful information and calls-to-action?
- How much “fluff” content is there?
- How often do you include links to your website/landing pages?
The Paid Ads Audit
Google Ads will help you build brand awareness and reach an audience that is already looking for your brand or services. With Google Ads you have a wider variety of targeting options at your disposal, and you can narrow down keyword intent to eliminate non-relevant keywords (which saves time and money). A few things we take into consideration:
- Have you run ads before and were they successful? If not, we’ll dig a little deeper.
- Do you have conversion tracking properly set up?
- Are you running both search and display ads?
- What is your average cost per click (CPC)? Or, if you haven’t run ads before, what would your potential CPC be based on the targeted search terms and level of competition?
- Are you using landing pages? If so, how are they structured?
Based on your products or services and your growth goals, we’ll create a strategy of recommended campaigns and ad groups, along with ideal monthly budgets for each.
Social Media Ads are useful to reach and target a whole new audience & build brand awareness. With social media, the audience you are targeting isn’t necessarily searching for your brand or services, so it’s a great way to tap into a new audience that may not have heard of you yet. We’ll help you determine which social platforms (if any) provide a good opportunity for you to run ads and get results. If you’ve run ads in the past, we’ll take a look to see what audiences you targeted, your conversion tracking setup, and the content (text and imagery) of your ads to identify areas for improvement.
The Blueprint
Armed with these reports, you’ll have a better understanding of what efforts are and aren’t working for you, and which strategies to use that you may not have tried yet. We’ll provide recommendations on what you should prioritize and provide a plan that you can implement. Or, if you want it all done for you, our team of marketing specialists can implement the blueprint for you so you can get better results with less effort.
Don’t let uncertainty hold you back.
Use our Marketing Assessment for Revenue Growth to unlock your marketing potential and increase your sales. Align your marketing efforts with your goals, and take control of your marketing budget. Get your M.A.R.G. started today and transform your marketing into a powerful driver of growth.
We love helping companies with amazing services and products reach their target audience and achieve their revenue goals. With our expertise and dedicated team, you can trust that your marketing efforts will be optimized to deliver the best results. When our clients get successful marketing, their customers’ problems get solved – so it’s a win-win!
