Posts by GreenstoneMedia
SEO or Google Ads? Or Both?
Should You Invest in SEO or Google Ads… or Both? Whether you’re a business or educational institution you’ve probably tried (or at least considered) SEO and Google Ads as part of your marketing strategy. But which one is more suitable for the growth you’re looking for? Let’s take a look at a few of…
Read MoreHow Our Digital Marketing Plan Boosted Enrollment for Toccoa Falls College
One accredited, independent, four-year liberal arts college in Georgia wanted to know the best way to contact people about their online and in-person higher education programs. This school is called Toccoa Falls College, and they offer an array of degrees to suit every student’s needs. The issue was that they needed a new marketing strategy…
Read MoreTips for Highly Effective Higher Education Marketing
As a continuing education institution or a technical college, if you focus on the needs of the student in your marketing efforts, students are more likely to feel a connection with you – and, from that connection, you will increase student enrollments. In this post, you’ll find three sections that speak on how to…
Read More4 Things You’re Probably Doing (But Shouldn’t Be), and What To Do Instead
Spring is around the corner. And what does spring bring? Spring cleaning of course! And spring cleaning isn’t just for your house; it can also be great for your marketing materials. We’ve put together a list of four tactics that you’re probably using for your digital marketing campaign, and how you can turn them…
Read MoreHow to Create a Home Page for Your Construction Website that Will Help You Win More Contracts
The construction industry is centered around setting yourself apart from your competition; not just in real life, but online too. That means that your homepage needs to have what it takes to win more contracts. You might feel like you’re in over your head while thinking about developing your website, but it’s actually much simpler…
Read More4 Must-Have Elements of Any Website Design
In order to grow your business and help it thrive, your website needs to be in its best possible form. It’s not as simple as throwing together a few components and calling it good – you’ve got to make sure that your online presence is worthwhile and meaningful to potential customers and returning customers alike. …
Read MoreTips for Effective Construction Websites
As the owner of a construction business, you know how to work with your hands and how to lead your team when it comes to crafting something from the ground up. But, here at Greenstone Media, we find that a lot of construction companies aren’t fulfilling their business potential – but why is that? Here’s…
Read MoreThe First Step in Creating An Automated Sales Funnel for Increasing Student Enrollments
Using the automated sales funnel for your college or university will help attract, nurture, and convert leads that you might not have engaged with otherwise. Clear Communication The first step in creating an effective sales funnel is to clearly communicate what your school can do for its students. When prospective students visit your website, they…
Read MoreFocus On the Holidays (And Let Marketing Automation Do the Rest!)
While some people take their hustle up a notch to do “all the things” on top of Christmas shopping, family dinners, and travel plans, others put everything in “let’s circle back after the holidays” mode. While you do need time to enjoy this season, you also shouldn’t have to put everything on hold completely until…
Read MoreDo You Know Your Audience (Potential Students) and What They Really Want?
The best way to attract prospective students and get them to apply is through marketing – but not just any marketing. You’ve got to put your best foot forward and target your audience for exactly who they are. But how do you find out who they are? How do you get to know them, and…
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