5 Ways Stranger Things Teaches Us Marketing is More than Meets the Eye

If you haven’t seen an episode of “Stranger Things” by now, you may be the only human in this dimension that hasn’t. Over 40 million global households watched “Stranger Things” on its season 3 debut weekend, July 4th of this year. Over 824,000 US viewers had finished all eight episodes by the end of the…

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StoryBrand Website Examples: What’s in Every Website That Works

A lot of companies want to grow their business but don’t have the website they need to turn visitors into customers. Here’s a disclaimer. If your website doesn’t work, your business won’t ever see a positive ROI from digital marketing. We’ve seen this to be true time and time again. You can spend all the…

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What is a Sales Funnel?

We haven’t met a company yet that doesn’t want to capture more leads and turn them into customers. The problem is, most all of these companies don’t have a sales funnel that attracts qualified leads and successfully nurtures them toward conversion. Without a sales funnel, businesses become frustrated from a lack of sales opportunities and…

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A Winning StoryBrand Brandscript Example From The Cybersecurity Industry

If you’ve read our recent blog, What is the Storybrand Brandscript?, you know that a Brandscript helps companies organize the story they’re telling so their customers listen. Most companies don’t talk about what they do in a way that generates interest from their target audience—resulting in money wasted on sales and marketing. StoryBrand created the…

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How Companies are Turning 2020 Into a Marketing Opportunity

Let’s be real, there isn’t exactly plenty to go around right now. Most companies have been financially affected by COVID-19 and the shutdown that ensued. It’s caused many of us to look inwardly and ask, “How can we grow our business during this time without spending a ton of money?”.

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What is a StoryBrand Guide? And How Do They Help Grow My Business?

If you’ve read Donald Miller’s book, “Building a StoryBrand: Clarify Your Message So Customers Listen“, you know that your company should play the guide in your customer’s story, not the hero. To expound on this concept, StoryBrand—Donald Miller’s company, created an in-depth training program that teaches people what exactly it means to “play the guide”.

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Six Tips For Nurturing Emails That Engage

When a potential new customer expresses interest in your business, it is a reason to celebrate. Your marketing efforts and your sales outreach have earned someone’s attention. You have a “lead” – someone who raised their hand and showed an interest in your business. However, rarely does an interested potential buyer convert on the spot.…

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Salacia VB – Website Re-Development and Accessibility

Salacia Prime Seafood & Steaks Website Re-Development & Accessibility BACKGROUND AAA-Four Diamond Award-Winning Steak and Seafood Salacia Prime Seafood & Steaks offers an award-winning surf and turf menu with oceanfront views from the Hilton Hotel. Guests can enjoy locally sourced meats and seasonal seafood dishes, created by Executive Chef Kyle Woodruff, which pair well with…

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