Let’s dive right in…
These 5 Elements Will Get You More Results
First things first: You need clear and specific goals, budgets required, and metrics for KPI tracking. Determine which products or services you’re looking to increase sales for, define growth goal numbers for each one, the number of leads needed to meet those goals, and the budget needed to accomplish them.
Secondly, you need a clear message using proven storytelling tactics that attract and engage more of your ideal clients. You’d be surprised at how many companies use internal or unclear messaging that doesn’t relate to their target audience. If you don’t clearly communicate how your products or services help your customers solve a problem, or invite them into an engaging story where they’re the hero who achieves success with your help (by using your products or services) then your message will get lost in the noise of all the other marketing messages out there… and there are A LOT.
Thirdly, you need your website to work as a 24/7 “salesperson” to help you consistently feed enough leads into your funnel. There are 4 core components your business website must have. If not, you are basically handing out leads to your competitors. The 4 core components are:
- Place a tagline above the fold
- Have a clear call-to-action
- Show what success looks like for your students
- Be concise when describing your products/services
The fourth element you need is an automated sales funnel with an email marketing system to nurture all leads into customers. We do this by adding lead generators to your website and landing pages, and implementing a nurture email sequence that converts leads into customers without being overly “salesy”. This helps you convert an additional 20% of leads who visit your site or see your ads into customers since not everyone is ready to buy right away.
Fifth: Use paid ads (like Google or Bing Ads, and Meta Ads) and your lead generators to get in front of your target audience on social media platforms and Google search. Utilizing the lead generator(s) and clear messaging you’ve created will help you reach the right audience and break through the noise with an engaging marketing message. Paid ads and lead generation efforts will help drive new leads into your automated funnel and consistently bring you new prospects every single month.
Spend Your Time Where You Want To
These 5 core elements will ultimately help you attract more high-quality leads who are being further nurtured and qualified by the enrollment funnel. Plus, with the entire system automated, you can spend your time elsewhere without adding more work to your plate, wearing so many hats, or hiring more employees to build an internal marketing team to do it all for you.
Get more details on creating an effective, automated sales funnel here.
Schedule your free consultation call or ask about our customized Marketing Blueprint at this link here.
