Posts by GreenstoneMedia
The AIDA Framework in Marketing- How to Capture an Audience & Get Them to Enroll
An institute of higher education is nothing without its students, but how do you get students to enroll? In a world of near-infinite opportunities and distractions, how do you get someone to not just notice your programs, but commit to studying there? The best way to go about it is to know your audience and…
Read MoreHow to Create a Higher Education Value Proposition
Learn how to create a value proposition that attracts learners and enhances lead generation in higher education with these strategic steps and tips
Read MoreBoost Enrollment with Behavioral Science Tips
Explore strategies to remove barriers, enhance the enrollment journey, and create a website funnel that converts interest into action.
Read More5 Core Things You Need for a Predictable Sales System
Let’s dive right in… These 5 Elements Will Get You More Results First things first: You need clear and specific goals, budgets required, and metrics for KPI tracking. Determine which products or services you’re looking to increase sales for, define growth goal numbers for each one, the number of leads needed to meet those goals,…
Read MoreUse It or Lose It: Budget Tips for Higher Education Enrollment Marketing
“Use it or lose it” is great advice for much more than learning a new skill. It also applies to higher education enrollment marketing strategies. In terms of budgeting, many educational institutions work on the “use it or lose it” basis. If funding is not used at the end of the school year, it does…
Read MoreWhy Newsletters Don’t Work (and 5 Alternatives That Do!)
As a business owner, you’ve probably asked yourself, “Do people still subscribe to newsletters?” Unfortunately, the answer is no, at least for the most part. A recent LinkedIn article said that the average person gets over 190 emails in their inbox per day. With that number of emails cluttering up their inbox, your customers are…
Read MoreHow to Create an Effective Sales Funnel
The sales funnel is the transformational tool that turns your website’s visitors into customers. It’s one of the most crucial elements in an effective marketing strategy, and today we’re going to cover how to make a sales funnel, and why it works. What is a Sales Funnel? The sales funnel is what captures leads when…
Read MoreSetting the Stakes: Why Your Customer Needs to Know What’s at Risk
In the realm of effective storytelling one crucial element stands out: setting the stakes. Just like in Star Wars, where the fate of the galaxy hangs in the balance, your customers need to understand what they could gain by choosing to do business with you and what they could lose by not choosing to do…
Read MoreThe GAP Between Applying and Enrolling…
What makes a successful higher education marketing strategy? As any instructor will tell you, you can only teach the students who show up. But getting students to walk through the doors is a harder task than simply getting a student’s email. The Challenge Too often, the number of applications your school receives is far higher…
Read MoreDo You Have a New Enrollment Strategy for the New Year?
Everyone wants a new start in the New Year: you, your prospective students, and even your enrollment marketing strategy. It’s the perfect time to start fresh and reach for even greater success. The first step for a successful New Year’s new start is looking backward. Take the time to reflect on last year’s enrollment marketing…
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