Let’s Audit a Program Page: Essential Tips & Tricks for Optimization

One of the best ways for higher education institutions to secure enrollments is through the internet. With seamless communication over any distance, it’s easier than ever to set up a website that tells people about who you are as an institution, what you stand for, and what you have to offer to those who enroll. …

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5 Core Things You Need for a Predictable Sales System

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Let’s dive right in… These 5 Elements Will Get You More Results First things first: You need clear and specific goals, budgets required, and metrics for KPI tracking. Determine which products or services you’re looking to increase sales for, define growth goal numbers for each one, the number of leads needed to meet those goals,…

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Why Newsletters Don’t Work (and 5 Alternatives That Do!)

A stack of newspapers on a brown table.

As a business owner, you’ve probably asked yourself, “Do people still subscribe to newsletters?” Unfortunately, the answer is no, at least for the most part. A recent LinkedIn article said that the average person gets over 190 emails in their inbox per day. With that number of emails cluttering up their inbox, your customers are…

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How to Create an Effective Sales Funnel

The sales funnel is the transformational tool that turns your website’s visitors into customers. It’s one of the most crucial elements in an effective marketing strategy, and today we’re going to cover how to make a sales funnel, and why it works. What is a Sales Funnel? The sales funnel is what captures leads when…

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Setting the Stakes: Why Your Customer Needs to Know What’s at Risk

In the realm of effective storytelling one crucial element stands out: setting the stakes. Just like in Star Wars, where the fate of the galaxy hangs in the balance, your customers need to understand what they could gain by choosing to do business with you and what they could lose by not choosing to do…

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