College and Higher Education

Digital Marketing Strategies

We Have Generated Over 100+ Enrollments for Our Clients. Here’s what we can do for you:

 

→ Customized strategy to meet your unique needs

→ Technical & SEO audits to boost performance 

→ Content & Messaging audits to drive engagement

→ Paid Ads audits to maximize your budget

 

 

Not sure what strategy is best for growing your programs? Schedule a free strategy session and learn more about our custom Enrollment Marketing Blueprint!

Clarify your message and branding

Attract and engage more students

Create strategic, targeted content

One-Size-Fits-All Strategies Don't Work

Our customized Enrollment Growth Blueprints are fine-tuned to fit each client's needs. In general, most colleges and higher education institutions need a combination of the following strategies to improve their enrollment marketing return on investment (ROI):

Clear Messaging

  • Capture your audience's attention using student-centered messaging.
  • Utilize the power of storytelling to keep your audience engaged on your website.
  • Ensure your message is clear and consistent across all efforts, from recruitment outreach to email marketing and social media.
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Lead Generating Assets

  • Create reciprocity and build trust by providing valuable, helpful content.
  • Build your student leads list by capturing email addresses in exchange for providing free bonus content.
  • Establish your program or institution as the guide and authority in your space.

Automated Email Campaigns

  • Maintain contact by regularly showing up in your prospect's inbox to stay top of mind.
  • Automated workflows so you never miss a lead
  • A 6-part "Sales" email campaign to convert more prospects into enrolled students.
  • Ongoing nurture emails to continue providing value to students and prospects alike.

Paid Ad Campaigns

  • Get in front of the right audience and drive more leads into your enrollment funnel. 
  • Capture leads actively searching for your college, courses, or degrees with Google Ads.
  • Build brand awareness and get in front of a new audience with Meta Ads (Facebook & Instagram).

Content Marketing Strategy

  • Show up as the authority in your space with content your audience finds valuable.
  • Create content that attracts your target audience to your brand.
  • Use email, social media, and chatbots to engage with your audience.
  • Create blogs to keep your website fresh and provide helpful tips, guides, and other information your audience is looking for.
  • Position your content to continue moving your audience through your funnel.

Search Engine Optimization

  • Optimize your online presence so your college remains at the top of Google Search Results.
  • Implement technical SEO best practices to improve site performance and user experience.
  • Continuously optimize your content and keyword strategy to keep your college's name in front of your competition and attract more students.
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Why Greenstone Media?

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Greenstone Media is an Asheville-based, award-winning agency that helps colleges and universities implement the effective marketing they need for attracting, nurturing, and enrolling more students. We're passionate about helping institutions like yours, and as a StoryBrand Certified Agency and HubSpot Certified Partner, we have the inbound marketing experience to help you succeed.

Schedule a free consultation today to see what an effective marketing plan can look like for your programs.

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Proven Marketing Strategies that Work

We offer proven marketing strategies that increase your student leads, improve your enrollment rate, and grow your programs. Here's how we do it:

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  • Digital Ad Campaigns on Google, Facebook, and Instagram
  • A content strategy that provides helpful information to prospects
  • A strong social media presence that makes prospects want to belong to your College
  • SEO strategy that keeps your college's name in front of the competition

Enjoy Enrollment Growth, Just Like They Did:

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SEE THE CASE STUDY HERE

What These Colleges Said After They
Executed Effective Marketing

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"Does a word exist that means even better than fantastic? If not, we need to invent it and apply it to these conversion rates!!!! Great news!"

Charles Wyatt

Limestone University

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"Greenstone Media helped us create the right marketing strategy and plan to help us hit our enrollment growth target numbers for the School of Law and School of Business. Very impressed with their work and would definitely recommend!"

Lisa L. Snedeker

Wake Forest University

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"We have worked with these guys for 4 years. They are our secret weapon for enrollments from digital campaigns."

Tony McFadden

Chattanooga College

Shanina Guyton

"I found the marketing workshop, strategy, and plan to help us grow our academic programs to be very helpful. It gave us a great foundation for building out our web pages and marketing our different academic programs. I really like how simple you all made the process, and we have seen growth! Thanks again for everything!"

Shanina Guyton

Georgia Southern University

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Are You Ready to Increase Enrollments?

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1. Schedule Your Free Consultation

Schedule a free consultation with our team to determine the right next steps for your business, and learn more about our proven strategies. 

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2. Get Your Custom Marketing Strategy

Our team will perform an online audit and marketing assessment. We’ll use smart data from this to determine which marketing efforts will work best for you. 

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3. Enjoy Enrollment Growth!

Armed with our data and custom plan, we’ll execute your campaign and you'll start experiencing enrollment growth!

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Download Our eBook,
“The Story Students Buy”

A lot of colleges feel misunderstood by their prospective audience, and don’t know how to effectively market to them. In this free eBook, you’ll learn the 7 elements of crafting a story that will get more students to enroll!

 
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Ready to achieve the growth you deserve?

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