Most companies are wondering how they can upgrade their website and produce real results. They are losing potential customers and missing opportunities to convert those customers into buyers. Greenstone Media has a standard of merging excellence in design with technology to meet our client’s goals. By deeply listening to the aims of our clients, we leverage the experience of our team to find effective solutions to complex needs. Upgrading our client’s website is a complex need that we want to always meet. Here are three companies we helped upgrade their website and produce real results.
Catch 31 Fish House & Bar
Catch 31 Fish and House bar is located in the Virginia Beach area. It offers spectacular views and the freshest seafood around. Located on the Virginia Beach Boardwalk, Catch 31 boasts an amazing oyster bar and a delicious menu. Despite their elegant restaurant, Catch 31 faced a complex problem. All three Virginia Beach restaurant websites were built differently and used an assortment of 3rd party integrations, some of which were no longer maintained. This was not a sustainable way to manage multiple websites and it was costing Catch 31 business. Catch 31 needed an upgrade.
A strategy session helped to determine what elements of the current sites needed to be removed, and how to improve the user experience for each of them. It wasn’t easy to make updates for any of the sites, so we put the systems in place to fix that.
Here were the challenges Catch 31 had with their website:
- Out-of-date website platform & plugins
- Basic content updates were difficult and time-consuming
- A better way to make regular updates as needed (like announcements & seasonal menus)
- Consolidation of each 3rd party integration for easier management
Here is how Greenstone upgraded their website:
- All three sites were re-developed on a fresh WordPress platform (one of the most widely used CMS platforms)
- Plugins were updated to improve site performance and security
- Unneeded plugins were removed to lighten the load and make the site easier to maintain on the back-end
- 3rd party integrations were consolidated or removed so there would be fewer accounts to manage and payments to keep up with
- Site managers no longer have to edit code to make content and design changes to each page
- Editing is quick and easy with the drag-and-drop visual editor
- Saved rows and templates allow for efficient page building
- Changes are seen in real-time, without having to open the page in a new window to preview before publishing
With these easy upgrades, website managers now have less to juggle and can make updates more efficiently. A frictionless user experience for anyone visiting the website increases the chance of gaining new customers and delights existing customers.
Canteen
Canteen provides on-demand market, dining, vending, and coffee solutions to offices, healthcare organizations, universities, hotels, and more! Since 1929 Canteen has been bringing break-time to everyone and understands the importance of healthy, varied snack and drink options, excellent customer service, and employee satisfaction. Canteen’s cluttered website made it difficult for visitors to understand how Canteen could help them. Their website highlighted one of their offerings above all the others. They needed a new message that focused on all the different services Canteen provides, without compromising any clarity on the site.
Canteen faced the following challenges and desired the following objectives:
Challenges:
- Outdated imagery and branding elements
- Indirect calls-to-action and unclear messaging.
Objectives:
- To show off Canteen as the industry leader that they are
- 5 million increase in revenue for the fiscal year
After a Research & Discovery Phase, Greenstone collaborated with Canteen to create a website that customers could understand. This brought upgrades that generated actual results. Here is how we updated their website:
- Canteen’s 2019 Brand refresh played a significant role in the overall re-design of their online presence. The updated style guide, including log, brand marks, colors, and typography were applied to the new website.
- Canteens copy was rewritten to more clearly communicate all that Canteen has to offer and the steps for potential customers to take to work with Canteen.
- Direct Calls-to-Action were intentionally placed repeatedly throughout the site to encourage visitors to start their partnership with Canteen and to help current customers find the resources they need.
As an industry leader, Canteen has a history of excelling in customer service and satisfaction. They were excelling in business but faced a complex issue that Greenstone could address. Canteen now has an online presence that better reflects the industry leader that they are. The website is clear about the benefits they offer to their customers. Lastly, the website is hardwired to turn leads into conversions.
Lager Heads
Whether you’re staying at the hotel, or just stopping by, you’ll get the best gourmet burgers and beer at Lager Heads on the Virginia Beach Boardwalk. Lager Heads faced a similar issue that Catch 31. With each website using a different and outdated bag of tools, Lager Heads was in need of an easier way to keep their restaurant website up-to-date. Lager Heads faced the following challenges and desired the following objectives:
Challenges:
- Basic Updates were time-consuming and difficult to make
- Out-of-date website platform and plugins
Objectives:
- Consolidation of 3rd Party Integrations for easier management
- A better way to make regular updates like seasonal menu changes
After we determined what elements of the current sites needed to be updated or removed to improve the user experience, we put new systems & tools in place so all three could be easily maintained. These changes upgraded Lager Heads website instantly and created a much more efficient flow of results. Here’s how we did it:
- LagerHeads.com was re-developed on a fresh WordPress platform (WordPress powers 35% of the internet)
- Plugins were updated to improve site security and performance
- Unnecessary plugins were removed to speed up the site and make it easier to maintain on the back-end
- 3rd party integrations were removed or consolidated for fewer accounts to manage and payments to keep up with
- Site managers no longer have to edit code to make content and design changes to each page
- Changes are seen as they are done, without having to open the page in a new window to preview before publishing
- Saved rows and templates allow for efficient page building
- Editing is quick and easy with the drag-and-drop visual editor
Now updating their website is a breeze, with less to juggle and better website performance. A better user experience helps increase the chance of users converting into customers, and improves current customer satisfaction.
The Takeaway
Companies that upgraded their website have seen results every time. Catch 31, Canteen, and Lager Heads are just a few examples of companies who upgraded their website and produced results. Greenstone Media has a standard of merging excellence in design with technology to meet our client’s goals. By deeply listening to the aims of our clients, we leverage the experience of our team to find effective solutions to complex needs. Upgrading our client’s website is a complex need that we want to always meet.
