Why Colleges Should Switch To HubSpot

A lot of higher ed institutions are wondering, “How can I better utilize my CRM (Customer Relationship Management) tool so leads are nurtured more effectively and enrollments increase?”. The answer? Switching to Hubspot. As a Hubspot Certified Partner, we understand that most higher ed institutions are confused by their CRM and don’t get to utilize it in a way that increases enrollments.

Higher Ed Institutions can and should have a simple, intuitive CRM that increases their enrollments. In this blog, we’ll show you why you should switch to Hubspot to increase your bottom line

Unifying Your Team Around an Intuitive CRM 

When choosing a CRM, it is important to find one that your recruiting, service, and marketing team will love. After all, the entire purpose of the CRM is to unify your entire team around a process that creates more enrollments and then manages those students effectively.

With Hubspot your team can: 

  • Get found online 
  • Identify most qualified leads 
  • Convert and nurture those leads
  • Measure enrollments 

Imagine if your recruitment team spent less time sorting leads and more time closing them. And what if your marketing team had all their metrics and channels in one place. While many CRM’s can help you accomplish this, it is Hubspot that goes above and beyond to organize it all in the most efficient way. 

Here’s an e-book that further explains how Hubspot can unify your recruitment, service, and marketing efforts. Oh, and did we mention that Hubspot was ranked as the best CRM available? 😉 

Importing Your Contacts to Hubspot: Easier Than You Think

Our clients love how easy it is to import their contacts into Hubspot. It only takes a few minutes. Simply by uploading their spreadsheets into the CRM, higher ed institutions are able to easily organize their students into their respective categories. Afterward, the Hubspot CRM automatically keeps each contact up-to-date, syncing recruitment activity, and pulling from a database of over 20 million businesses and higher ed institutions. Most CRM’s don’t automatically update your contact information. Hubspot knows that you want to spend as much time as can on recruiting. If you switched to Hubspot, you would have that time. 

So, is it difficult to make the switch over to Hubspot? No, not at all. And once you’re on, Hubspot does an incredible job of organizing your contacts and keeping them up to date. 

Hubspot Integrates With The Tools You Already Use

It’s nice to have a CRM that integrates with your email, your drive, and your calendar. Fortunately, Hubspot’s CRM does all three. The Gmail and Outlook two-way sync allows you to create a new contact in your CRM, load email templates, and automatically log recruitment activity without leaving Gmail or Outlook. You can also connect your Google Calendar to the CRM in seconds and schedule meetings without leaving your email.

The Hubspot Agency Partner 

We’re a bit biased, but we like how Hubspot has structured their offering so that they have certified agencies as partners. Hubspot certified agencies are able to help higher ed institutions make the most of their Hubspot portal, including: 

  • Recruitments
  • Institutions
  • Lists
  • Email
  • Website
  • Files and Templates
  • Lead Capture
  • Planning and Strategy
  • Automation
  • Reports

It would be pretty overwhelming to put the Hubspot marketing responsibilities on one person at your higher ed institution. A Hubspot certified agency is able to help you fully utilize your CRM so your ROI is as positive as possible. 

The Takeaway

It’s incredibly difficult to increase revenue as a growing company if your leads and enrollments aren’t managed properly. In fact, most higher ed institutions can’t say they are content with the way their sales and marketing processes work. Put Hubspot to work and see why over 130,000 companies and higher ed institutions trust Hubspot for their sales and marketing efforts.

 P.S. One of the biggest benefits of utilizing a CRM like Hubspot is the ability to run an automated sales funnel that nurtures your leads until they become enrollments. Check out our ebook, “Guide to Creating an Effective Sales Funnel” below!