Why your Company Needs Good CRM

CRM stands for customer relationship management. This integrated, data-driven software solution has the potential to improve how you interact and do business with your customers. A CRM system is a digital tool that you and your team can take advantage of to streamline your workload in all kinds of ways. Beyond that, CRM systems will help you manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data. But there’s even more to CRM!

What Makes a CRM Solution Right for You?

With CRM solutions, you can expect an increase in your profitability for several reasons. Well-implemented CRM solutions will result in streamlined administrative processes in your sales, marketing, and service divisions. You’ll also be able to focus on developing and maintaining important customer relationships. 

The right CRM solution will provide you with a multifaceted platform where everything you need to develop, improve, and retain your customer relationships is kept safe and secure. An integrated CRM solution will offer you growth opportunities and prevent you from losing revenue by maximizing the potential of your operating processes and developing and strengthening your customer relationships and sales leads.

CRM can stop all kinds of common workplace mistakes before they happen. You’ll be able to prevent the awkward overlap that can occur when two salespeople accidentally pursue the same potential customer, and you won’t have to worry about misplacing customer contact information or other simple mistakes that can cause major setbacks. If you’re looking for a way to streamline your work in a way that’s simple and has real, tangible results, CRM might be right for you.

Who Benefits Most from CRM?

In our experience, everyone from small business owners to prominent leaders in the industry can benefit from the many advantages of CRM. Some of these reasons overlap, and some are unique to small or large organizations.

Small Businesses

It’s tough to stay competitive in the world of small business. CRM can set you apart from the pack by streamlining your processes and taking some of the burdens off of your staff members. Small businesses can quickly get overworked and letting the CRM process handle some of the tedium of the day-to-day organization can improve your company morale and free up your staff for more important work.

Large Businesses

If your company or organization already has a long reach and a broad customer base, CRM can make all those complexities much easier to handle. With so many customers, it’s unfortunately easy to get wires crossed or confused. You’ll never have to worry about letting details slip through the cracks when you’ve got a dependable CRM system in place, and your company will continue to grow and develop seamlessly. 

How Can CRM Improve Your Customer Relationships?

No matter what size your business is, you need positive customer relationships. The better your reputation for customer treatment is, the more likely you are to both retain old customers and attract new ones.

It can be very difficult to keep in close, personalized contact with all of your customers as your business grows—even if you are a small business, your customers’ needs will change over time and staying on top of those changes can be intimidating. Fortunately, CRM can help.

Know Your Customers

Because CRM is an organizational tool, you can use it to keep important information right at your fingertips. Every time you interact with a customer, your CRM can give you important reminders including the customer’s contact information, their position in the company, their working preferences, and more. You won’t even be caught unawares in a conversation with a customer when you have a CRM program to lean on.


It’s well-established that it’s more cost-effective and productive overall to retain customers rather than pick up new ones, and CRM makes retention easier than ever! Thanks to the organization abilities of CRM, you won’t have to worry about missing important communication opportunities with customers, or sending the wrong emails to the wrong people. Your CRM system will also keep track of which customers need which communications based on whatever marketing strategy you might be using at the time.


Every customer appreciates when a provider can accurately predict their needs, and CRM makes that easy. CRM can track trends in what your customers are interested in and whether they ask questions or make requests of your organization. You’ll be able to track your customers’ interests and accurately predict what they’ll be interested in next. When you can anticipate your customers’ needs, they’ll be that much more likely to stay loyal to your organization and feel appreciated on an individual level.


CRM allows you to store email templates and more in a convenient central location. You’ll be able to create customized newsletters, proposals, quotes, and more and save them with your CRM technology. This feature combined with your CRM’s ability to schedule and streamline communications will make it possible for you to improve the quality and the consistency of your communication with your customers. 

What Other Benefits can CRM Offer?

CRM can work wonders in customer relations, but it can have plenty of other unexpected benefits, including all of the following: 

Dependable Data Collection

Few things can improve your business more than dependable data collection. When you can track your expenses, your successes, your failures, and more, you’re much better equipped to predict the future of your organization and plan accordingly. CRM systems are designed to log and track this data and more in an accurate, readable way. Tracking your data makes it easier to set accurate goals and grow your business in a realistic, sustainable way.

Easier Team Collaboration

Teamwork is more important in the workplace than ever before, especially with so many companies utilizing a mixed in-office and at-home strategy. A good CRM system will make it possible for your team to easily communicate regardless of the distance or even time zones between them. Your CRM will have easy built-in communication methods, and because CRM technology uses the cloud all of this will happen in real-time.

Categorize Your Customers

The best way to appeal to many customers at once is through well-done categorization. For example, it can be extremely helpful to be able to sort your customers by interest level; customers who are committed to your organization will benefit from different emails and marketing methods than customers who are brand new or on the fence about your product or service. Using CRM you can sort your customer base into as many different categories as you need, and this sorting system will be much more thorough and systematic than you could manage simply sorting customer information manually.

The Takeaway

Getting started with CRM can be simple with greenstone media. Here’s how you can get started:

  1. Schedule a Call 
  2. Get a CRM Plan that Works
  3. Grow your Business

If you need help implementing an effective CRM for your website, visit us at greenstonemedia.com to schedule a free consultation

Irv Hamilton