Inbound marketing is an exciting, diverse branch of any advertising department. Whether your inbound marketing is made up of blogs, events, SEO, social media, or a combination of these and more, this marketing style is a great way to flex your creativity and find new ways to attract potential customers. However, if you’re struggling to develop an inbound marketing strategy that works for you, the creative marketing potential might feel more frustrating than rewarding. Fortunately, there are online resources available that can help you take control of and capitalize on your marketing potential.
Is Marketing Not Your Greatest Strength?
It’s an all-too-common situation; your product or service is exciting and new and has the potential to appeal to all kinds of people, but it just doesn’t take off the way it should. Few things are more frustrating than knowing you’ve got something great to offer the public but not being able to reach that public! In the majority of cases like this, your product is strong but your marketing isn’t impactful enough to support that product and help it reach its full potential. Businesses and organizations of all kinds have experienced this problem, so don’t feel discouraged if you also fall into this camp. We’re here to help!
Here’s How We Help You With Inbound Marketing
Inbound marketing is a multifaceted tool, which is why our inbound marketing is designed to match. Our marketing improvement techniques include all of the following benefits:
Lead Generation
A successful business has a website capable of great lead generation. If your website hasn’t been bringing in many leads, we will sit down with you and come up with a plan for lead-generating PDFs and automated email campaigns that are specifically crafted to help you close more deals more often.
Google, Facebook, and LinkedIn Ads
Your lead generation serves as the funnel, and social media ads will help attract people into the funnel. There’s a lot that goes into successful social media ads, depending on your product, your audience, and your platform, and having a professional service on your side can dramatically increase the number of viewers interacting with you ads as well as your ad effectiveness.
Content Marketing
If you can become a trusted content creator, you’ll have a committed audience in no time. Content marketing is all about sharing your expertise with your audience, and when you can do this in an engaging way, people will come to you not only for goods or services but for information. We can help you create content that will help guide viewers through the buyer’s journey until they’re no longer potential customers, but regulars.
Email Campaigns
Email marketing is still one of the most effective ways to build trust with your audience and give them the chance to get to know you. It can be difficult to know the ins and outs of a good email campaign, which is why we’re here to lend you our expertise. We can create automated email campaigns that take the stress and difficulty out of email campaigns without losing any of the effectiveness.
Attract, Convert, Close, Delight
We use these watchwords to describe our overall marketing strategy, from top to bottom. No matter which part of this plan you might be struggling with, we can help you improve!
Attract refers to the ads you use, your presence on social media, your website, SEO, and any other tool that serves to draw people in. Remember, 89% of consumers use search engines to help them make purchasing decisions.
Convert your viewers to customers by using calls to action, use landing pages, forms, and more. Conversion is what turns casual viewers into repeat customers.
Close the deal with customer relationship management (CRM), marketing automation, developing contacts, and follow-up emails. Make sure your customer knows that you value their business and are always available for further questions or contact.
Delight your customers with smart content, transactional emails, and useful reporting and analytics after the transaction are over. Positive customer reviews are very important—88% of consumers read reviews before making a purchase online!—so do what you can to maintain a positive relationship even after your exchange with a customer is officially over.
Now It’s Time To Get Started
If you’re ready to improve your marketing and increase your revenue, you can get started today by contacting us! You’ll be able to get an inbound marketing plan that’s perfectly tailored to your business, and our professional assistance in implementing that plan. You’ll see your revenue increase in no time!
What’s the Takeaway?
We want you to know that if your product isn’t the success it deserves to be right now, there’s still a clear way forward. By improving your marketing technique, you’ll not only see more success and more revenue, but you’ll develop a better relationship with casual viewers and committed customers alike. If you need help implementing an effective sales funnel on your website, visit us at greenstonemedia.com to schedule a free consultation.
