Posts by amanda
Enhancing User Experience for Higher Conversions: A Deep Dive into Digital Optimization
In the digital age, where every click counts, businesses are constantly striving to convert visitors into loyal customers. Yet, many find themselves stuck in a cycle of high bounce rates and low conversion metrics. The culprit? Often, it’s poor user experience (UX). In this article, we’ll explore how optimizing your website’s user experience can lead…
Read MoreWhat You Should Do BEFORE Cutting Your Marketing Budget
What You Should Do BEFORE Cutting Your Marketing Budget For many people, businesses, and academic institutions, the past few months have been a period of careful budgeting and unease about the near furture. But instead of operating from a scarcity mindset, we recommend shifting to an opportunity mindset. As an academic institution, it’s important to…
Read MoreSoutheast Tennessee Development (SETD)
Southeast Tennessee Development (SETD) A Website that Works BACKGROUND: Southeast Tennessee Development (SETD) strengthens communities in Southeast Tennessee and Northwest Georgia through a people-centered approach. By delivering impactful programs in community development, aging and disability services, and workforce advancement, they collaborate with local governments to enhance well-being while preserving the region’s unique culture and history.…
Read MoreSoutheast Tennessee Area Agency on Aging and Disability (SET AAAD)
Southeast Tennessee Area Agency on Aging and Disability Government Website Revamp BACKGROUND: The Southeast Tennessee Area Agency on Aging and Disability (SET AAAD) empowers older adults and individuals with disabilities to live with dignity and independence in their homes and communities. They offer a range of services, including benefits assistance, in-home support, transportation, caregiver support,…
Read MoreAmerican Job Center – Southeast TN
American Job Center – Southeast TN Government Website Revamp BACKGROUND: The American Job Center Southeast TN connects people with jobs by providing workforce solutions for businesses and individuals in Southeast Tennessee and beyond. Through a dynamic public-private partnership, they offer career training, job placement, adult education, and specialized programs for youth and individuals with disabilities.…
Read MoreChris Johnson Landscapes
Chris Johnson Landscapes A One-Pager Marketing Site BACKGROUND: Chris Johnson Landscapes is a plant-focused residential landscaping company in North Carolina that specializes in creating beautiful, functional outdoor spaces with locally sourced plants and detailed design consultations. Known for exceptional quality and consistent 5-star reviews, they empower clients with the resources and confidence to maintain their…
Read MoreProper Pruning
Proper Pruning Software R&D | Web + Mobile App | Website Design BACKGROUND: Proper Pruning provides high-quality shrub and small tree pruning services to help homeowners maintain a beautiful and healthy landscape. Their expert care enhances property aesthetics, promotes plant longevity, and gives clients peace of mind by saving them time and effort. With a…
Read MoreToccoa Falls College
Toccoa Falls College Digital Marketing Campaigns for Growing Traditional Programs 232 Enrollment leads generated 9,544 new website traffic visitors generated 15% Increase in enrollments BACKGROUND Toccoa Falls College is an accredited, independent, coeducational four-year liberal arts institution chartered by the State of South Carolina. Toccoa Falls College is a Christian non-denominational institution. Its programs lead…
Read MoreShorter University
Shorter University A marketing campaign tailored to promote modern-day education using digital channels. 115 new enrollment leads generated 17% increase in enrollment growth Pre-Med, and Graduate degrees Promoted BACKGROUND Shorter University is a Christ-centered, four-year liberal arts university committed to excellence in education Founded in 1873, Shorter University is a Christ-centered, four-year liberal arts university…
Read MoreChattanooga College
Chattanooga College Modern Digital Marketing Strategies for Contemporary Education 10X increase in average monthly leads Doubled overall enrollments Significant ⅔ reduction in cost per lead Achieved 400 enrollment leads per month BACKGROUND Chattanooga College enables students to begin their careers sooner with focused, industry-specific degrees. By investing less time and money, students gain practical training…
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