Posts by GreenstoneMedia
4 Reasons Why Your Company Needs a CRM System
Whether you’re a new business or a well-established one, it’s critical that you’re always looking out for ways to stay relevant and improve the way your organization operates. Keeping on top of current technology is a key part of this. One of the best ways to show your customers you care while also taking advantage…
Read More7 Common Web Design Mistakes to Avoid
Few things can do more to set your website apart than having exceptional web design. Potential customers will naturally trust a website that is easy to use, up-to-date and looks professional. Unfortunately, the other side of the coin is that when your web design isn’t up to the standards of your competitors, your company can…
Read MoreHow to Create an SEO Gameplan
If you’re involved in online marketing at all, you’ve heard of search engine optimization or SEO. It’s straightforward in theory; including certain words or phrases in your content that are frequently searched will make that content rank higher across various search engines. As a result, you’ll get more traffic. Even better, that traffic will be…
Read MoreHow to Get Ahead of Your Competition with Blogging
When done right, blogging can elevate your brand and give you a distinct voice that rises above the crowd, no matter how good your competitors are. You can use blogs to present a message, but blogs are about more than that—a good blog will give you the opportunity to show viewers your values, your sense…
Read MoreHow to Choose A Good Blog Title
You know you’ve written good content and you have a blog post that will resonate with people. So why isn’t anyone clicking? The truth is, no matter how great the subject matter of your blog is, the vast majority of casual viewers won’t get past the headline. Your blog title is extremely important, and you…
Read MoreWhy your Company Needs Good CRM
CRM stands for customer relationship management. This integrated, data-driven software solution has the potential to improve how you interact and do business with your customers. A CRM system is a digital tool that you and your team can take advantage of to streamline your workload in all kinds of ways. Beyond that, CRM systems will…
Read MoreWhy Colleges Should Switch To HubSpot
A lot of higher ed institutions are wondering, “How can I better utilize my CRM (Customer Relationship Management) tool so leads are nurtured more effectively and enrollments increase?”. The answer? Switching to Hubspot. As a Hubspot Certified Partner, we understand that most higher ed institutions are confused by their CRM and don’t get to utilize…
Read MoreYour College Website is the Key to Increasing Enrollment
Nobody can “sell” to your audience quite like your website. After all, it is speaking for you 24/7. Think about it this way—in the digital world, your website is who your students meet first. So whether or not your website can generate enrollments is the basis for whether or not you’ll achieve success online. In…
Read MoreThe 5-Part Email Campaign That Turns Leads Into Enrollments
If you’re like most higher ed institutions, you’re looking for an easy way to increase enrollment growth. In order to do that as efficiently as possible, you’ll have to find an automated way to nurture your leads from visitor to student. How do you do that? We’re glad you asked. You create a lead-generating PDF…
Read MoreThe Digital Marketing Plan You Can’t Afford to Ignore
Inbound marketing is an exciting, diverse branch of any advertising department. Whether your inbound marketing is made up of blogs, events, SEO, social media, or a combination of these and more, this marketing style is a great way to flex your creativity and find new ways to attract potential customers. However, if you’re struggling to…
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