Posts by GreenstoneMedia
What is a Sales Funnel?
We haven’t met a company yet that doesn’t want to capture more leads and turn them into customers. The problem is, most all of these companies don’t have a sales funnel that attracts qualified leads and successfully nurtures them toward conversion. Without a sales funnel, businesses become frustrated from a lack of sales opportunities and…
Read MoreA Winning StoryBrand Brandscript Example From The Cybersecurity Industry
If you’ve read our recent blog, What is the Storybrand Brandscript?, you know that a Brandscript helps companies organize the story they’re telling so their customers listen. Most companies don’t talk about what they do in a way that generates interest from their target audience—resulting in money wasted on sales and marketing. StoryBrand created the…
Read MoreHow Companies are Turning 2020 Into a Marketing Opportunity
Let’s be real, there isn’t exactly plenty to go around right now. Most companies have been financially affected by COVID-19 and the shutdown that ensued. It’s caused many of us to look inwardly and ask, “How can we grow our business during this time without spending a ton of money?”.
Read MoreWhat is a StoryBrand Guide? And How Do They Help Grow My Business?
If you’ve read Donald Miller’s book, “Building a StoryBrand: Clarify Your Message So Customers Listen“, you know that your company should play the guide in your customer’s story, not the hero. To expound on this concept, StoryBrand—Donald Miller’s company, created an in-depth training program that teaches people what exactly it means to “play the guide”.
Read MoreWhat is the StoryBrand Brandscript?
If you’ve started clarifying your company’s marketing message, you’ve likely heard of the StoryBrand Brandscript.
Read MoreWhat is the StoryBrand Framework?
One of today’s most asked marketing questions is, “What is the StoryBrand Framework and how does it help grow my business?”.
Read MoreSix Tips For Nurturing Emails That Engage
When a potential new customer expresses interest in your business, it is a reason to celebrate. Your marketing efforts and your sales outreach have earned someone’s attention. You have a “lead” – someone who raised their hand and showed an interest in your business. However, rarely does an interested potential buyer convert on the spot.…
Read MoreSalacia VB – Website Re-Development and Accessibility
Salacia Prime Seafood & Steaks Website Re-Development & Accessibility BACKGROUND AAA-Four Diamond Award-Winning Steak and Seafood Salacia Prime Seafood & Steaks offers an award-winning surf and turf menu with oceanfront views from the Hilton Hotel. Guests can enjoy locally sourced meats and seasonal seafood dishes, created by Executive Chef Kyle Woodruff, which pair well with…
Read MoreCutting Through The Noise With Better Content
Which came first, the hunger or the hamburger on the billboard? The modern consumer is hungry, and they’re looking for someone that will feed them full. The problem is, they don’t know who to trust. Brand loyalty is darn near dead, and the only thing that will revive it is the truth.
Read MoreLager Heads Website
Lager Heads Website Re-Development BACKGROUND Burgers and brews, with oceanfront views. Whether you’re staying at the hotel, or just stopping by, you’ll get the best gourmet burgers and beer at Lager Heads on the Virginia Beach Boardwalk. THE PROBLEM: With each site using a different and outdated bag of tools, Hilton Virginia Beach was in…
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