Posts by GreenstoneMedia
4 Must-Have Elements of Any Website Design
In order to grow your business and help it thrive, your website needs to be in its best possible form. It’s not as simple as throwing together a few components and calling it good – you’ve got to make sure that your online presence is worthwhile and meaningful to potential customers and returning customers alike. …
Read MoreTips for Effective Construction Websites
As the owner of a construction business, you know how to work with your hands and how to lead your team when it comes to crafting something from the ground up. But, here at Greenstone Media, we find that a lot of construction companies aren’t fulfilling their business potential – but why is that? Here’s…
Read MoreThe First Step in Creating An Automated Sales Funnel for Increasing Student Enrollments
Using the automated sales funnel for your college or university will help attract, nurture, and convert leads that you might not have engaged with otherwise. Clear Communication The first step in creating an effective sales funnel is to clearly communicate what your school can do for its students. When prospective students visit your website, they…
Read MoreFocus On the Holidays (And Let Marketing Automation Do the Rest!)
While some people take their hustle up a notch to do “all the things” on top of Christmas shopping, family dinners, and travel plans, others put everything in “let’s circle back after the holidays” mode. While you do need time to enjoy this season, you also shouldn’t have to put everything on hold completely until…
Read MoreDo You Know Your Audience (Potential Students) and What They Really Want?
The best way to attract prospective students and get them to apply is through marketing – but not just any marketing. You’ve got to put your best foot forward and target your audience for exactly who they are and where they are in their enrollment journey. But how do you find out who they are?…
Read More2 Things You Should Do to Capture More Enrollment Leads As Soon As They Land On Your Website
Here, you’ll find two things to do in order to generate leads as soon as they land on your website – after all, your site is an active part of your sales funnel, not a placeholder on the internet. In order to succeed, you need these two components: A tagline placed above the fold A…
Read MoreThe Story That Students Buy
At Greenstone Media, we understand what colleges want – more students enrolled in their institution. So much money goes into all sorts of marketing, but in many cases, that marketing doesn’t achieve the desired results. It’s no secret that marketing works. We see evidence of that every day. So, what’s going on with your marketing…
Read MoreWhy Email Marketing Works for B2B Companies
Have you ever considered using email marketing to boost your business, but given up on the idea because you think it won’t work, or you think it isn’t worth it? The numbers tell us email marketing does indeed work. So, if you’re not using email to communicate with current and potential customers, you’re missing out.…
Read MoreAgile vs. Waterfall: Which is Best for Your Project?
Most developers and project managers have heard the terms “Waterfall” and “Agile” and many are quite familiar with these development methodologies. Though they are both popular planning methods, the features of each make them suitable for different project types. Read on to learn more about the Agile and Waterfall development methods to determine which of…
Read MoreHow to Determine If Paid Social Media Ads Are Right for Your Business
Considering nearly 4 billion people use social media, businesses have the potential to reach more people now than ever before through paid social media advertising. Unlike organic posts and marketing efforts that require navigating platform algorithms to show up in your audience’s newsfeeds, paid social media ads better guarantee your audience will see your…
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