Posts by GreenstoneMedia
Your College Website is the Key to Increasing Enrollment
Nobody can sell your audience quite like your website. After all, it is speaking for you 24/7. Think about it this way—in the digital world, your website is who your students meet first. So whether or not your website can generate enrollments is the basis for whether or not you’ll achieve success online. In this…
Read MoreThe 5-Part Email Campaign That Turns Leads Into Enrollments
If you’re like most higher ed institutions, you’re looking for an easy way to increase enrollment growth. In order to do that as efficiently as possible, you’ll have to find an automated way to nurture your leads from visitor to student. How do you do that? We’re glad you asked. You create a lead-generating PDF…
Read MoreThe Digital Marketing Plan You Can’t Afford to Ignore
Inbound marketing is an exciting, diverse branch of any advertising department. Whether your inbound marketing is made up of blogs, events, SEO, social media, or a combination of these and more, this marketing style is a great way to flex your creativity and find new ways to attract potential customers. However, if you’re struggling to…
Read MoreEverything You Need to Know About the Future of Advertising
Technology has permanently changed every field and industry, from dog training to navigation, and advertising is no different. If you want your advertising efforts to be successful, it’s essential to understand the current trends in the way people interpret ads and what that means for the future of advertisement. Personalization People expect increasingly personalized advertisements…
Read MoreThe Booklist We Recommend for Smarter & Simpler Marketing
If you’re interested in the world of business, you already know that marketing and business are complex topics that are constantly evolving. It is important to find resources and tools that help you to improve day by day across the board. There’s always more to learn about marketing and business, and books are a great…
Read MoreThe Four Key Ingredients of an Effective Sales Funnel
Even when you’ve got a great product or idea on your hands and you’ve paired it with a sincere, passionate pitch, potential customers often just don’t jump at the idea the way you think they should. If you’ve struggled with this in the past, it might be a good time to evaluate how effective your…
Read MoreHow to Create An Effective Sales Funnel
Most companies spend too much money on marketing. What’s worse, is that these overpriced efforts end up not producing the results they were promised. This combination of wasted time and wasted money can be a massive frustration for business owners and leave them wanting to pull their hair out. Does that sound familiar? If so,…
Read MoreCanteen Marketing & SEO
Canteen Marketing, Google Ads & SEO Increased revenue for 2020 surpassed $5 million Over 187k new users on top landing pages 35% increase in new organic visitors 42k increase in sessions & 3% lower bounce rate BACKGROUND: Nationwide Retail & Food Service Canteen provides on-demand market, dining, vending, and coffee solutions to offices, healthcare organizations,…
Read MoreA Guide to Catchy Email Subject Lines
3,800%. That’s the average return on investment for email marketing in the US (2020). As shocking as it might be to believe, this means that your company has a tremendous opportunity to turn contacts into customers with email marketing. And where does this tremendous opportunity begin, but in the crafting of a good email subject…
Read MoreHow Utilizing HubSpot Can Increase Your Bottom Line
If you read our recent blog, “Why You Should Switch To HubSpot”, you know that HubSpot is the go-to CRM for growing your business. In this blog, we’ll be talking about how Hubspot can increase your bottom line and bring you the results you’ve always wanted from your marketing dollar. A lot of companies find…
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