Posts by GreenstoneMedia
Why You Should Switch To HubSpot
A lot of companies are wondering, “How can I better utilize my CRM (Customer Relationship Management) tool so leads are managed more effectively and deals close more often?”. The answer? Switching to Hubspot. As a Hubspot Certified Partner, we understand that most companies are confused by their CRM and don’t get to utilize it in…
Read MoreThe 5-Part Email Campaign That Turns Leads Into Sales
If you’re like most companies, you’re looking for an easy way to turn leads into sales. In order to do that as efficiently as possible, you’ll have to find an automated way to nurture your leads from visitor to customer. How do you do that? We’re glad you asked. You create a lead-generating PDF for…
Read MoreThe 3 Marketing Metrics Every HubSpot User Should Be Tracking
When it comes to marketing, most people are… confused. It drives me crazy when I’m talking to decision makers. It seems like most company leaders are making decisions based on how they’re feeling that day. Not based on specific marketing metrics. Not based on industry benchmarks. Not based on quarterly goals and KPIs.
Read MoreWhy Your Website is Your Best Salesman
Nobody can sell your audience quite like your website. After all, it is speaking for you 24/7. Think about it this way—in the digital world, your website is who your visitor meets first. So whether or not your website can sell is the basis for whether or not you’ll achieve success online. In this blog,…
Read More3 Surprising Ways to Use a Mobile App at Your Company
Mobile apps are more than little square icons on your smartphone—they’re suddenly becoming a massive platform for growing your business. Why? A recent Google study shows that 39% of smartphone users are more likely to browse or shop on a mobile app simply because it’s easier or faster to make a purchase.
Read More5 Signs Your Company Should Invest In A Sales Funnel
If you’ve read our blog, What is a Sales Funnel?, you’ve already learned that a sales funnel is a simple way to use your website to capture leads and turn them into customers. Surprisingly, many companies still haven’t taken advantage of implementing a lead generating system like this on their website.
Read MoreHow to Tell A Story That Creates Customers
Everyone knows that storytelling is a vital part of effective marketing, but most companies don’t know how to tell a story that actually sells. In 2020, there was $430 million spent on Super Bowl ads (that’s 77 commercials at $5.6 million a pop). Can you remember more than one or two of them?
Read More3 Reasons Your Company Should Invest in Content Marketing
At every successful company, there’s a sales team that does an incredible job of turning leads into customers. They say all the right words, make all the right promises, and help their prospects overcome the obstacles that stand in the way of doing business together.
Read More5 Ways Stranger Things Teaches Us Marketing is More than Meets the Eye
If you haven’t seen an episode of “Stranger Things” by now, you may be the only human in this dimension that hasn’t. Over 40 million global households watched “Stranger Things” on its season 3 debut weekend, July 4th of this year. Over 824,000 US viewers had finished all eight episodes by the end of the…
Read MoreStoryBrand Website Examples: What’s in Every Website That Works
A lot of companies want to grow their business but don’t have the website they need to turn visitors into customers. Here’s a disclaimer. If your website doesn’t work, your business won’t ever see a positive ROI from digital marketing. We’ve seen this to be true time and time again. You can spend all the…
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